Sports Cars: market data analysis & forecast

Market Insights report

Sports Cars: market data analysis & forecast

Sports Cars accounted for 4% of the worldwide market revenue in 2023. This is a 1.4% growth compared to market share in 2019. The highest revenue share of Sports Cars sales in 2023 were generated in Switzerland (14%) and Austria (13.5%). The best-performing make in the Sports Cars market in 2023 was BMW (revenue of US$16.6 billion), followed by Porsche (US$ 16.3 billion) and Chevrolet (US$7.7 billion).

What's included?

  • Market and make overview and key facts
  • Performance analysis and comparison by regions
  • Performance analysis and comparison by key makes
  • Comparison of market and make growth and average prices

Table of contents

Sports cars are differentiated from luxury cars by their overall focus on performance. Ford Mustang is the most sold car in this category that includes a wide variety models like Tesla’s Model S, Porsche 911, as well ultra-cars like Ferrari 488 and Lamborghini Huracan. Average prices of sports cars in smaller markets are generally unstable due to the sales and prices of more expensive models.  

The Sports Cars Market segment includes passenger cars of an average footprint around 4.1m2 (44 ft2), an average mass around 1565kg (3450lbs) and they are usually two-seaters designed for quick response, easy maneuverability and high-speed driving. They are further differentiated from so-called performance cars by their luxury aspects and high price.

  • European Car Segment: S (Sports Coupes)
  • US Car Segment: Sports Cars, Two-seaters
  • Chinese Car Segment: Category B
  • Also known as: Sportscars

Background:
Ever since the first sports car – the Prince Henry Vauxhall 20hp - was sold in 1910, sports cars were distinct from others vehicle types by their speed and maneuverability. Due to their rarity, aesthetics and desirability, many older models are still being sold in auto auctions (nevertheless, those models are out of scope in this market analyses).
In recent years, sports cars received a lot of critique for the excessive fossil fuel consumption. Electric sports cars like the BMW i8, Tesla Model S and others have started an electric renaissance of the segment.

Example Models: Aston Martin DB9, Bugatti Veyron, Chevrolet Camaro, Ferrari FF, Jaguar XK, Maserati GranTurismo, Porsche Boxster, Volkswagen Eos.

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