Medium Cars: market data analysis & forecast

A medium-sized car offers a compromise between small and large cars, and is one of the most sought-after cars, after small SUVs. This is due to their affordability, compactness, ease-of-use and family friendliness. Medium cars are surely here to stay, and with the introduction of a wide variety of choices for consumers to choose from by manufacturers such as Ford, Toyota, Volkswagen, Hyundai, Mercedes-Benz, BMW and Audi, vehicle sales accruing from the Medium Cars segment would continue to increase. 

The Medium Cars Market segment includes family passenger cars of an average footprint around 4.1m² (44 ft²), an average mass around 1420kg (3130lbs) and a passenger/cargo volume between 2.8 m³ and 3.1 m³ (100 ft³ and 109 ft³).

• European Car Segment: C (Medium Cars)
• US Car Segment: Compact Cars
• Chinese Car Segment: Category B
• Also known as: Small Family Cars

Background:
Medium sized cars existed since 1930’s but they rose in popularity only in 1950’s. In the USA at that time, Ford’s market research unit recognized the large potential of this market and started targeting college educated, higher-income individuals as well as families buying more than one car. In Europe, this market is also known as “Golf Segment”, due to dominance of Volkswagen’s Golf in the last quarter of the twentieth century.

Example Models: Alfa Romeo Giulietta, Audi A3, BMW 1 Series, Citroën C4, Fiat Bravo, Fiat Doblo Panorama, Ford Focus, Honda Civic, Kia Cee'd, Lancia Delta, Mazda 3, Nissan Qashqai, Opel Astra, PEUGEOT 308, Renault Megane, Renault Scenic, Seat Altea XL, Seat León, Škoda Octavia, Škoda Roomster, Toyota Auris, Volkswagen Golf.

Overview

• Class profile
• Executive summary
• Worldwide market

• Market share
• Revenue and unit sales
• Price comparison

• Top makes
• In-depth make analysis

• Country coverage
• Included models
• Product overview
• Imprint

Overview

• market's Passenger Cars revenues worldwide
• Passenger Cars revenues worldwide
• market's passenger cars revenue worldwide in bnUS$
• Market share of passenger cars revenue worldwide

• Passenger Cars revenue share
• Market share of the make by revenue
• Market share of the make by unit sales
• market's passenger cars sales in bnUS$ by region
• market's Passenger Cars unit sales in thousands by region
• market's average car prices by region

• List of the top makes by revenue in the segment
• Revenue share of the top makes in the market
• The top makes Passenger Cars and the market's revenues in bnUS$
• Worldwide Passenger Cars growth and market share comparison
• Average price comparisons by region
• market's share in the top makes portfolios