Holiday Season & Spending
- Are you celebrating Christmas this year?
- Do you believe in Santa Claus?
- Where will you be spending this year’s holiday season?
- How much do you expect to spend during the upcoming year-end holiday season on each of the following items? - on gifts (not including gift cards)
- How much do you expect to spend during the upcoming year-end holiday season on each of the following items? - on gift cards/certificates
- How much do you expect to spend during the upcoming year-end holiday season on each of the following items? - on décor/ furnishings
- How much do you expect to spend during the upcoming year-end holiday season on each of the following items? - on non-gift clothing for yourself or your family
- How much do you expect to spend during the upcoming year-end holiday season on each of the following items? - on socializing away from home (travel, hotels, restaurants, etc.)
- How much do you expect to spend during the upcoming year-end holiday season on each of the following items? - on entertaining at home (food, beverages, etc.)
- How much do you expect to spend during the upcoming year-end holiday season on each of the following items? - on other items
- When do you plan on starting your Christmas shopping?
- Are you using the holiday promotions to make a purchase on which you have held off?
- When shopping for Christmas: From which of these product categories would you spontaneously purchase something if you came across a good offer?
- Which of the following types of gifts would you like to receive this Christmas?
- Which of the following types of gifts do you plan to buy this holiday season?
- How will your total holiday spending compare with last year's holiday season? Please consider all gifts, decorations, donations, restaurant spending etc.
- For whom do you plan to buy Christmas gifts this year? For …
- Which of the following statements apply to you?
- What are the most important influencers when making your final holiday shopping purchases?
- At which of the following retail sources will you likely shop for holiday gifts?
- What percentage of your total holiday budget do you expect to spend online?
- If you are thinking of doing any of your Christmas shopping online this year, which of the following best sums up your intentions compared with last year? I will …
- In which of the following ways do you think you'll approach your holiday shopping?
- Which of these devices will you use to do your holiday shopping?
- Thinking about when you use / have used your smartphone to research, shop for, or purchase products or services for the upcoming holiday season, which of the following aspects are most important to you?
- Will you probably use a retailer-branded app to make your holiday purchases?
- Which types of holiday items would you consider purchasing on your smartphone?
- Will you buy a Christmas tree this year?
- How much money do you plan to spend on your Christmas tree this year?
Sociodemography
- What is your gender?
- Age groups
- What is your primary language?
- Which race/ethnicity best describes you?
- Are you of Hispanic, Latino or Spanish origin?
- What is the highest level of education you have completed?
- What is your current marital status?
- What is your current occupational status?
- Which of the following categories best describes your employment status?
- Including yourself, how many people - including children - usually live in your household?
- Including yourself, how many kids/teens under 18 usually live in your household?
- In what type of community do you live?
- In what state or U.S. territory do you live?
- How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money
- What device did you use for this survey?
