Black Friday & Cyber Monday
- How likely are you to go shopping on ...? - Thanksgiving
- How likely are you to go shopping on ...? - Black Friday
- How likely are you to go shopping on ...? - Cyber Monday
- Top 2 - [very likely, rather likely] How likely are you to go shopping on ...?
- How likely are you to go online shopping on ...? - Thanksgiving
- How likely are you to go online shopping on ...? - Black Friday
- How likely are you to go online shopping on ...? - Cyber Monday
- Top 2 - [very likely, rather likely] How likely are you to go online shopping on ...?
- What time do you plan to begin your shopping in a physical store on Black Friday?
- When do you expect to get the best deals for the following product categories? - clothing
- When do you expect to get the best deals for the following product categories? - shoes
- When do you expect to get the best deals for the following product categories? - household appliances
- When do you expect to get the best deals for the following product categories? - DIY and home improvement products
- When do you expect to get the best deals for the following product categories? - toys
- When do you expect to get the best deals for the following product categories? - video games
- When do you expect to get the best deals for the following product categories? - jewellery and watches
- When do you expect to get the best deals for the following product categories? - laptops
- When do you expect to get the best deals for the following product categories? - iPads / tablets
- When do you expect to get the best deals for the following product categories? - mobile phones
- When do you expect to get the best deals for the following product categories? - TVs
- Top 1 - [Thanksgiving] When do you expect to get the best deals for the following product categories?
- Top 1 - [Black Friday] When do you expect to get the best deals for the following product categories?
- Top 1 - [Cyber Monday] When do you expect to get the best deals for the following product categories?
- At which of the following retail sources will you likely shop on Black Friday this year?
- At which of these types of stores do you plan to shop this Black Friday?
- Which of these websites do you plan to visit for Black Friday shopping?
- How many different stores / website do you plan to visit for Black Friday shopping this year? - stores
- How many different stores / website do you plan to visit for Black Friday shopping this year? - websites
- Which of the following statements describe why you would shop in a store on Black Friday?
- What is your impression: Did the Black Friday offers get better or worse in the past 2-3 years?
- How much money did you spend on last year's Black Friday shopping (offline and online)? If you are uncertain please give an estimate.
- How will your total spending most likely compare with last year's spending?
- Are you using the Black Friday / Cyber Monday promotions to make a purchase on which you have held off?
- When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?
- How high does the expected discount need to be for you to hold off a purchase until Black Friday?
- What percentage of your total Black Friday budget do you expect to spend online?
Sociodemography
- What is your gender?
- Age groups
- What is your primary language?
- Which race/ethnicity best describes you?
- Are you of Hispanic, Latino or Spanish origin?
- What is the highest level of education you have completed?
- What is your current marital status?
- What is your current occupational status?
- Which of the following categories best describes your employment status?
- Including yourself, how many people - including children - usually live in your household?
- Including yourself, how many kids/teens under 18 usually live in your household?
- In what type of community do you live?
- In what state or U.S. territory do you live?
- How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money
- What device did you use for this survey?
