Personalized Advertising in the U.S. 2017 report

Key Findings:

• Most consumers feel that the personal suggestions they receive fit their shopping interests
• Personalized suggestions result in purchases especially among young consumers
• Younger online shoppers notice retargeting more frequently than older users
• 76% notice local/regional offers, which are appreciated most when received at home
• A majority feels that their data is used for advertising, yet over a third does not hide their online activities
• 72% are worried about their current location being transmitted, only 39% trust data security in advertising