Toys & Games: market data & analysis

The Toys and Games segment includes subsegments such as Action Figures, Toys for Toddlers and Kids, Dolls and Stuffed Toys, Puzzles, Plastic and Other Toys, Construction Sets and Models and Card Games. This segment report presents one segment from the constantly growing Toys and Hobby market.

The Toys and Games segment, the second largest segment of the Toys and Hobby market, accounted for nearly 40% of market’s revenue in 2023. It includes a wide variety of products intended mainly, but not exclusively, for the entertainment of children. The Toys and Games segment is driven by an increase in online sales, a rise in demand for eco-friendly and high-quality toys, a fierce price competition and rapidly changing consumer preferences.

The Toys and Games segment is predicted to amount to US$135.9 billion by 2029, up from US$126 billion in 2023. LEGO and Mattel are some key companies in the toys and games industry.

Overview

• Summary
• Market definition
• Key Takeaways
• Market scopes

• Revenue of the whole market
• Revenue
• Average Revenue per Capita
• Brand share
• Online Revenue Share
• Mobile/Desktop Split

• Product Overview
• Author

Overview

• Worldwide market revenue
• Worldwide revenue in billion US$
• Regional revenue forecast
• Country-level revenue forecast
• Worldwide average revenue per capita
• Regional average revenue per capita
• Country-level average revenue per capita
Brand share
• Online revenue share
• Mobile/Desktop split