Market Insights report
The Consumer Market Insights report on the Household Paper market analyzes tissue products like paper towels, napkins, and kitchen rolls. In 2023, the market generated US$85.83 billion globally, with China leading in revenue. Driven by demand for premium, eco-friendly, and innovative products, the market is projected to grow steadily at a CAGR of 4.61% from 2024 to 2029, supported by rising e-commerce sales and shifting consumer preferences.
What's included?
The Consumer Market Insights report on the Household Paper market provides a detailed analysis of tissue paper products used for household care, including paper towels, napkins, kitchen rolls, and tablecloths. Led by key players such as SCA, Procter & Gamble, and Kimberly-Clark, the market generated a revenue of US$85.83 billion globally in 2023, with China emerging as the largest contributor. This segment is projected to grow at a CAGR of 4.61% from 2024 to 2029, driven by increasing demand for premium and sustainable products.
The shift toward eco-friendly alternatives, including recycled and sustainably produced materials, is a key trend shaping the market. Companies are also investing in innovative solutions, such as more durable napkins and convenient kitchen rolls with dispensers, to meet evolving consumer preferences. With the rise of e-commerce and growing focus on quality and convenience, the Household Paper market is poised for steady growth in the coming years. This Consumer Market Insights report offers valuable insights into market dynamics, trends, and growth opportunities.
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