Paper Tissues: market data & analysis

Market Insights report

Paper Tissues: market data & analysis

The Consumer Market Insights report on the Paper Tissues market analyzes tissues made from pulp and facial tissues, with revenues from online and offline channels. In 2023, the global market generated US$18.14 billion, led by the United States with US$3.395 billion. Despite challenges like competition from reusable products and rising raw material costs, the market is projected to grow at a CAGR of 5.67% (2024-2029), driven by demand for premium and eco-friendly products.

What's included?

  • Market Overview
  • Regional comparison between Asia, Africa, Americas, Europe and Australia & Oceania
  • Country level comparison between France, Germany, China, USA and UK

Table of contents

The Consumer Market Insights report on the Paper Tissues market examines tissues made from pulp and facial tissues, with revenues generated through both online and offline channels. Key players such as SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä lead the market, recognized for their innovation, strong brand reputations, and extensive distribution networks. In 2023, the global Paper Tissues market generated US$18.14 billion in revenue, with the United States contributing the highest revenue of US$3.395 billion. The market is expected to grow steadily at a CAGR of 5.67% from 2024 to 2029.
While rising standards of living, population growth, and higher disposable incomes are driving demand for paper tissue products, the market faces challenges such as competition from reusable alternatives, rising raw material costs, and environmental pressures. Despite these obstacles, significant growth opportunities exist in the increasing demand for premium and eco-friendly products, particularly those made from recycled materials or produced using sustainable processes. This Consumer Market Insights report provides a detailed analysis of market dynamics, challenges, and opportunities, offering valuable insights for businesses navigating the evolving Paper Tissues market.

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