Toilet Paper: market data & analysis

The Consumer Market Insights report on the Toilet Paper market provides an in-depth analysis of both wet and dry toilet paper, a staple consumer product with steady demand globally. Key players in this market, including SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä, drive innovation and maintain extensive distribution networks across online and offline channels. In 2023, the global Toilet Paper market generated an impressive revenue of US$107.38 billion, with China leading the market at US$22.33 billion. The market is projected to grow at a CAGR of 5.68% from 2024 to 2029, reflecting rising populations, urbanization, and growing consumer focus on hygiene and sustainability.
Demand for premium and environmentally friendly toilet paper is a significant growth driver, with consumers seeking soft, high-absorbency, chemical-free products. This trend presents opportunities for premium brands to expand market share. Additionally, the shift towards e-commerce platforms for grocery shopping is expected to boost online toilet paper sales. Companies must adapt to evolving consumer preferences, such as sustainability and convenience, to remain competitive. This Consumer Market Insights report explores the market dynamics, key trends, and future opportunities shaping the growth of the Toilet Paper market.

Overview

• Summary
• Market definition
• Key takeaways
• Market scopes

• Revenue of the whole market
• Revenue
• Average revenue per capita
• Volume
• Average volume per capita
• Price per unit
• Brand share
• Online revenue share
• Mobile/Desktop Split

• Product overview
• Author

• Revenue of the whole market
• Revenue
• Revenue - regional level(Europe, Americas, Asia, Africa, Australia & Oceania) in US$
• Revenue - country level(United States, China, Germany, United Kingdom, France) in US$
• Revenue per capita
• Revenue per capita - regional level
• Revenue per capita - country level
• Volume
• Volume - regional level
• Volume - country level
• Volume per capita
• Volume per capita - regional level
• Volume per capita - country level
• Price per unit in US$
• Price per unit - regional level
• Price per unit - country level
• Brand share in 2023
• Online revenue share
• Mobile/Desktop revenue split