Fragrances: market data & analysis

The Beauty & Personal Care segment Fragrances refers to the consumer goods market for perfumes and eaux de toilette. Deodorants and room scents are not covered in the segment.

The Fragrances segment has mainly been driven by two trends recently: One of them is celebrities advertising perfumes. Renowned labels hire internationally well-known celebrities to advertise their products or to release the latter under the respective person’s name. This has a major impact on the customer’s purchasing decision. The other important driver is the trend towards individually crafted scents made from natural and eco-friendly ingredients.

Overview

• Summary
• Market definition
• Key Takeaways

• Revenue
• Average Revenue per Capita
• Online Revenue Share
• Mobile/Desktop Split

• Product Overview
• Author

Market Numbers

• Revenue in US$
• Revenue in selected regions in US$
• Revenue in selected countries in US$
• Revenue per capita in US$
• Revenue per capita in selected regions in US$
• Revenue per capita in selected countries in US$
• Online revenue share
• Mobile/Desktop revenue share