Tea: market data & analysis

This reports gives an overview of the Tea market from an international perspective. The Tea market consists of black tea, green tea and mate sold in tea bags or as loose-leaf tea. Not included are herbal tea, instant tea, iced tea or similar tea-derived Ready-to-Drink beverages.

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per kilogram , as well as sales channels. Per capita figures refer to a country’s or region’s whole population. At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. In the out-of-home market, the price always refers to the price per kilogram of the beverage consumed, regardless of other components in the finished beverage. Combined numbers encompass both the at-home market and the out-of-home market.

Overview

• Summary
• Market Definition
• Key Takeaways

Market Numbers

• Revenue
• Average Revenue per Capita
• Average Volume per Capita
• Volume
• Price per Unit
• Online Revenue Share
• Mobile/Desktop Split
• Brand shares

Appendix

• Product Overview
• Author

Tea sales figures

• Tea revenue in billion US$
• Tea average revenue per capita in US$
• Tea volume in billion kilograms
• Tea average volume per capita in kilograms
• Tea average price per unit in US$
• Brand shares