Spirits: market data & analysis

Spirits include alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV). The Spirits market consists of Whisky, Vodka, Rum, Gin, Brandy, Tequila, Soju, and Liqueurs & Other Spirits.
Key players include Diageo, Pernod Ricard, Kweichou Moutai, Suntory, and Brown-Forman.
This report gives an overview of the SpiritsDrinks market from an international perspective. The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population. At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Total revenue is expected to increase from US$ 531 billion in 2023 to US$ 638.6 billion in 2029 with a CAGR of 3.1%.
The Spirits market is characterized by saturated volume sales in many industrialized markets with spirits volumes stagnating. However, Alcoholic Drinks companies have tackled decreasing or stagnating volumes with premiumization strategies, with marketing and advertisements investments, as well as investing into premium beverages (e.g., Tequila and Scotch Whiskey). In the Spirits market, the Ready-to-Drink (RTD) category is also trending, with key players, such as Brown-Forman and Suntory, investing in RTD.

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

Market Outlook

• Market definition
• Overview and sales figures
• Regional comparison with focus on Europe, Africa, Americas, Asia, and Australia & Oceania
• Country comparison with focus on Germany, USA, UK, France, China
• Brand shares

Market Numbers:

• Revenue 2018-2029
• Average revenue per capita 2018-2029
• Volume 2018-2029
• Average volume per capita 2018-2029
• Price per liter 2018-2029
• Brand Share in 2022