Bing

Statistics report about Bing

Bing

This report presents insights and statistics on Microsoft’s web search engine Bing, providing an overview of its reach worldwide and advertising revenues in perspective to Microsoft’s financial performance. The study analyzes the search engine’s major markets and audiences, as well as its performance. Finally, the last chapter analyzes the AI-powered search trend to contextualize Bing’s latest advances toward this new industry drift.

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Table of contents

Overview

6
  • Basic Statistic Global market share of leading search engines 2015-2024
  • Basic Statistic Global market share of leading desktop search engines 2015-2024
  • Basic Statistic Global market share of leading mobile search engines 2015-2024
  • Premium Statistic Bing search market share worldwide 2018-2024
  • Premium Statistic Microsoft revenue 2002-2024
  • Premium Statistic External revenue of Microsoft broken down by major products and services 2016-2024

Performance

8
  • Premium Statistic Leading U.S. search engines by number of core searches 2008-2024
  • Premium Statistic Leading U.S. search engines by share of core searches 2008-2024
  • Basic Statistic U.S. customer satisfaction with internet portals and search engines 2024
  • Basic Statistic U.S. customer satisfaction with Bing 2010-2024
  • Basic Statistic Total global visitor traffic to Bing.com 2024
  • Basic Statistic Distribution of Bing.com traffic 2024, by country
  • Basic Statistic Web traffic referrers to Bing.com 2024
  • Basic Statistic Social media traffic referrers to Bing.com 2024

Consumer preference

7
  • Premium Forecast Most used search engines by brand in Brazil 2024
  • Premium Forecast Most used search engines by brand in China 2024
  • Premium Forecast Most used search engines by brand in France 2024
  • Premium Forecast Most used search engines by brand in Germany 2024
  • Premium Forecast Most used search engines by brand in India 2024
  • Premium Forecast Most used search engines by brand in the UK 2024
  • Premium Forecast Most used search engines by brand in the U.S. 2024

Market share

7
  • Premium Statistic Leading search engines in Brazil 2024, by market share
  • Premium Statistic Leading search engines in China 2019-2024, by market share
  • Premium Statistic Leading search engines in France 2018-2024, by market share
  • Premium Statistic Leading search engines in Germany 2018-2024, by market share
  • Premium Statistic Leading search engines in India 2018-2024, by market share
  • Premium Statistic Leading search engines in the UK 2024, by market share
  • Premium Statistic Leading search engines in the United States 2015-2024, by market share

Search advertising

7
  • Premium Forecast Digital Market Outlook: digital advertising spending worldwide 2018-2028, by format
  • Premium Forecast Digital Market Outlook: digital advertising spending in the U.S. 2019-2028, by format
  • Premium Forecast Mobile ad spend in the U.S. 2017-2028, by format
  • Premium Statistic Search ads CTR worldwide 2018-2024
  • Premium Statistic Search ads CPC worldwide 2017-2024
  • Premium Statistic Digital ad revenue share in the U.S. 2021-2026, by company
  • Premium Statistic Microsoft Corporation search ad revenue 2016-2024

Spotlight: Bing and AI-powered search

8
  • Premium Statistic Usage of generative AI in the U.S. 2023
  • Premium Statistic Use and knowledge of generative AI programs in the U.S. 2023
  • Basic Statistic U.S. artificial intelligence-related online searches 2023-2024
  • Basic Statistic Global downloads of apps using keywords "chatbot" and "ChatGPT" 2023
  • Basic Statistic Consumers who trust content written by generative AI 2023, by country
  • Basic Statistic U.S. adults using generative AI usage first for online search 2023-2027
  • Premium Statistic U.S. investments in generative AI 2021-2023, by category
  • Premium Statistic Effectiveness of chat-based search advertising in the U.S. 2023
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