Luxury advertising and marketing

Statistics report on luxury advertising and marketing

Luxury advertising and marketing

The present report provides statistical information about luxury marketing and advertising worldwide. It includes an overview of the luxury goods market, followed by data on advertising spending of selected luxury brands. It also presents graphs and charts with data about social media, influencer marketing, and consumers' opinion.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview of the luxury goods market

6
  • Premium Statistic Value of the global personal luxury goods market 1996-2023
  • Premium Statistic Value of the online personal luxury goods market worldwide 2004-2023
  • Premium Statistic Value of various global luxury markets 2023, by market type
  • Premium Forecast Luxury goods industry revenue worldwide 2025 & 2029, by country
  • Basic Statistic Fastest growing luxury brands worldwide 2019-2022
  • Premium Statistic Most valuable global luxury brands 2024

Ad spend from selected luxury brands

8
  • Basic Statistic Capri Holdings' advertising and marketing expenses worldwide from 2016 to 2024
  • Basic Statistic LVMH Group's ad spend worldwide 2008-2023
  • Premium Statistic Communications investments of the Hermès Group 2015-2023
  • Premium Statistic Advertising expenses of Christian Dior 2017-2023
  • Basic Statistic Steven Madden, Ltd.'s advertising costs worldwide 2014-2023
  • Premium Statistic Moncler Group: marketing expenses 2013-2023
  • Premium Statistic Farfetch marketing expenses 2018-2022
  • Premium Statistic Luxury digital ad spend in the U.S. 2020-2021, by brand

Luxury brands on social media

5
  • Premium Statistic Most popular luxury brands on social media worldwide, by social media audience 2022
  • Premium Statistic Media Impact Value of top fashion luxury brands in the U.S. 2021, by social channel
  • Premium Statistic Media Impact Value of top fashion luxury brands in Europe 2021, by social channel
  • Premium Statistic Media Impact Value of top fashion luxury brands in China 2021, by social channel
  • Premium Statistic Most popular luxury brands on Wechat & Weibo 2022

Influencer marketing

6
  • Premium Statistic Influencers reviews driving sales among luxury shoppers worldwide 2021, by generation
  • Premium Statistic TikTok marketing use among fashion & luxury brands worldwide 2021
  • Premium Statistic Effectiveness of TikTok creator marketing for fashion & luxury brands worldwide 2021
  • Premium Statistic Luxury fashion influencer marketing Media Impact Value in the U.S. 2021, by followers
  • Premium Statistic Luxury fashion influencer marketing Media Impact Value in Europe 2021, by followers
  • Premium Statistic Luxury fashion influencer marketing Media Impact Value in China 2021, by followers

Consumer perspective

8
  • Premium Statistic Luxury consumers: social media activity related to brands Q1 2024, by gender
  • Premium Statistic Luxury consumers: social media activity related to brands Q1 2024, by age
  • Premium Statistic Consumers following luxury brands on social media worldwide 2021, by generation
  • Premium Statistic Print media as a fashion information source for luxury consumers worldwide 2022
  • Premium Statistic Social media as a fashion information source for luxury consumers worldwide 2022
  • Premium Statistic Digital features preferred by global luxury consumers 2021
  • Premium Statistic Importance of luxury brands adopting sustainability in Europe quarterly 2021-2024
  • Premium Statistic Willingness of affluent consumers to pay more for sustainable luxury Asia 2024
Report this content
FURTHER REPORTS

Recommended and recent reports

  • Advertising in Indonesia
  • Advertising in New Zealand
  • E-commerce marketing and advertising
  • Social media advertising and marketing worldwide
  • X (formerly Twitter)
  • Advertising in China
  • Digital advertising in Europe
  • Programmatic advertising worldwide
  • Advertising in Belgium
  • Advertising in Turkey
  • Sports brands
  • Brands in India
  • E-mail usage in the United States
  • Digital retail media advertising worldwide
  • Television in Germany
  • Media in Brazil
  • Programmatic advertising in Europe
  • Digital advertising in MENA
  • Digital advertising in Russia
  • Advertising and marketing to children in the U.S.

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)