UK: demographic profile and usage frequency of relevant social networking platforms

This report examines the social media demographics and usage frequency of relevant social media platforms from Facebook to Periscope in the United Kingdom (UK). A first overview is established by a close look at the number adults, online adults, adult social media users, and daily adult social media users in the UK. In a second step the report examines the use and daily use of the different platforms and proceeds to break down their user bases by age, gender, household income, social grade, and geographic location. In a final step, data on the usage frequency of all platforms is displayed.