Offline vs. Online Retail: Development - Comparison - Consumer View

Market Insights report

Offline vs. Online Retail: Development - Comparison - Consumer View

This whitepaper shows how well traditional retail truly fares against online retail, and provides information on the barriers and chances for both offline retail and e-Commerce:



  • Traditional retail is far from dead: However, e-Commerce is on the rise
  • Where Amazon swallows most offline sales: Surprisingly, the US is not in pole position
  • The more generic a product is, the greater its potential for e-Commerce
  • More important than price: e-Commerce is especially popular due to its 24/7 availability
  • Main offline advantage: not being able to see and try products deters online shoppers

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