Online shopping in Italy

Statistics report on online shopping in Italy

Online shopping in Italy

This report provides statistical information about online shopping in Italy. It presents a general market overview, as well as information on users. Moreover, the report investigates the buying process, from pre-purchase behavior to payment and delivery preferences. The last chapter focuses on latest trend of e-commerce and artificial intelligence.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

7
  • Premium Forecast Number of users of e-commerce in Italy 2020-2029
  • Premium Statistic E-commerce revenue in Italy 2023, by category
  • Premium Statistic Annual growth in e-commerce revenue in Italy 2023-2024
  • Premium Statistic Monthly online retail sales index in Italy 2021-2024
  • Premium Statistic Average online order value in Italy 2022-2024
  • Premium Statistic Average online shopper spend in Italy Q2 2022-Q2 2024
  • Premium Statistic Online cart abandonment rate in Italy Q3 2022-Q3 2024, by device

Pre-purchase behavior

4
  • Premium Forecast Online vs. offline product research by category in Italy 2022
  • Premium Forecast Sources of inspiration for new products in Italy 2024
  • Premium Statistic Reasons to use price comparison websites in Italy 2023
  • Premium Statistic Online platforms used to compare prices for shopping in Italy 2023

Online purchases

6
  • Premium Statistic Goods purchased online in Italy 2023, by category
  • Premium Statistic Distribution of online purchases of consumer electronics in Italy 2023, by frequency
  • Premium Statistic Distribution of online purchases of fashion products in Italy 2023, by frequency
  • Premium Statistic Distribution of online purchases of shoes in Italy 2023, by frequency
  • Premium Statistic Frequency of online purchases of beauty products in Italy 2023
  • Premium Statistic Distribution of online purchases of grocery products in Italy 2023, by frequency

Payment and delivery

6
  • Premium Forecast Most common online payments by type in Italy 2024
  • Premium Statistic Most used e-commerce payment methods in Italy 2016-2023, with 2027 forecast
  • Premium Statistic Willingness to pay extra for sustainable delivery in Europe 2024, by country
  • Premium Statistic Items for which consumers might seek quick delivery services in Italy 2024
  • Premium Forecast Most returned online purchases by category in Italy 2024
  • Basic Statistic Importance of free return when shopping online in Italy 2018-2023

Shopping trends

5
  • Premium Statistic Online shopping habits in Italy as of April 2024
  • Premium Statistic Impact of influencer marketing on shopping behavior in Italy 2024
  • Premium Statistic Impact of AI integration on purchase decisions in Italy 2024
  • Premium Statistic Importance of a good chatbot service in Italy 2024
  • Premium Statistic Number of subscriptions that consumers are paying for but not using in Italy 2024
Report this content
FURTHER REPORTS

Recommended and recent reports

  • Best Buy
  • Holiday season shopping in Canada
  • Fashion e-commerce in the United Kingdom (UK)
  • Amazon
  • E-commerce in the United Kingdom (UK)
  • App stores
  • Online shopping behavior in the United States
  • Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior
  • eBay Inc.
  • E-commerce in the Nordics
  • Digital coupons and deals in the United States
  • E-commerce in Colombia
  • Online shopping in Italy
  • E-commerce in Indonesia
  • Holiday season e-commerce in the United States
  • E-commerce in Brazil
  • Internet usage in Latin America
  • Beauty and personal care e-commerce in the United States
  • E-commerce in France
  • Amazon Prime

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)