eCommerce, short for electronic commerce, refers to the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets) through a website or mobile application. The eCommerce market includes businesses that operate solely online, as well as those that have a physical presence but also sell products or services online. eCommerce encompasses a wide range of industries, from retail and consumer goods to travel and hospitality, and is a rapidly growing segment of the global economy. The rise of eCommerce has enabled businesses to reach customers worldwide, increase sales, and offer new and innovative products and services.
eCommerce consists of 14 different markets:
The market segment eCommerce is split into the following sub-segments: eCommerce Food, eCommerce Tobacco Products, eCommerce Household Essentials, eCommerce Beauty & Personal Care, eCommerce Fashion, eCommerce Eyewear, eCommerce Electronics, eCommerce Furniture, eCommerce OTC Pharmaceuticals, eCommerce Toys & Hobby, eCommerce Luxury Goods, eCommerce DIY & Hardware Store, eCommerce Media and eCommerce Beverages.
For focus regions & countries: China, U.S., Germany, UK and Japan:
- Global segment sizes forecast in billion US$
- Revenue forecast in billion US$
- Number of users forecast in millions
- Average revenue per user forecast in US$
- eCommerce segment revenues in Europe in 2024
