XR in Europe

Statistics report about immersive technologies in Europe

XR in Europe

This report presents a range of statistics, facts, and forecasts about extended reality (XR) in Europe, an emerging term for all immersive technologies including augmented reality (AR), virtual reality (VR), and mixed reality. Chapters include an overview of the XR market in Europe, with a deeper dive into both the AR and VR markets.

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Table of contents

Overview

4
  • Premium Forecast Revenue of the AR & VR industry in Europe 2019-2029
  • Premium Forecast Revenue growth of AR & VR in Europe 2020-2029
  • Premium Forecast AR B@C market revenue in Europe 2017-2027
  • Premium Forecast VR B2C market revenue in Europe 2019-2029

Augmented reality

4
  • Premium Forecast Revenue of the AR hardware industry in Europe 2022-2029
  • Premium Forecast Revenue of the AR software industry in Europe 2019-2029
  • Premium Forecast Revenue of the AR advertising industry in Europe 2019-2029
  • Premium Forecast AR B2C market revenue growth in Europe 2020-2029, by segment

Virtual reality

4
  • Premium Forecast Revenue of the VR hardware industry in Europe 2019-2029
  • Premium Forecast Revenue of the VR software industry in Europe 2019-2029
  • Premium Forecast Revenue of the VR advertising industry in Europe 2019-2029
  • Premium Forecast VR B2C market revenue growth in Europe 2020-2029, by segment

Companies

4
  • Premium Statistic XR headset vendor shipment share worldwide 2020-2023, by quarter
  • Premium Statistic AR/VR headset companies shipment share worldwide 2023-2024, by quarter
  • Premium Statistic Steam user VR headset share worldwide 2024, by device
  • Premium Statistic Global game developers working on projects for select VR/AR platforms 2024

Special focus: Apple Vision Pro

8
  • Premium Statistic Businesses investing in marketing with Apple Vision Pro in the UK 2024
  • Premium Statistic Top ways businesses would use Apple Vision Pro for marketing in the UK 2024
  • Premium Statistic Top reasons businesses would not use Apple Vision Pro for marketing in the UK 2024
  • Premium Statistic Businesses investing in marketing with Apple Vision Pro in France 2024
  • Premium Statistic Top reasons businesses will not use Apple Vision Pro for marketing France 2024
  • Premium Statistic Businesses investing in marketing with Apple Vision Pro in Spain 2024
  • Premium Statistic Top ways businesses would use Apple Vision Pro for marketing Spain 2024
  • Premium Statistic Top reasons consulting companies not using Apple Vision Pro for marketing Spain 2024
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