Fragrance market in the U.S.

Statistics report on the fragrance market in the United States

Fragrance market in the U.S.

This report provides statistical information regarding the fragrance market in the United States. The first chapter offers an overview of the market, including global data, and insights on the prestige fragrance market. It is followed by a chapter on retail sales and one on consumer behavior, whereas the last chapter focuses on the home fragrance and deodorant segments.

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Table of contents

Market overview

9
  • Premium Forecast Revenue of the fragrances industry worldwide 2019-2029
  • Premium Forecast Revenue of fragrance market worldwide 2021-2029, by sales channel
  • Premium Forecast Revenue of prestige cosmetics and fragrances market worldwide, by country 2023
  • Premium Forecast Revenue of the prestige fragrances industry worldwide 2018-2029
  • Premium Statistic Luxury cosmetic and fragrance company M&A deals worldwide from 2016 to 2022
  • Premium Forecast Revenue of the fragrances industry in the U.S. 2018-2028
  • Premium Forecast Average revenue per capita of the fragrances industry in the U.S. 2018-2028
  • Premium Statistic U.S. prestige beauty quarterly revenue by segment Q1 2022 to Q3 2022
  • Premium Statistic Consumer Price Index of cosmetics and perfumes in the U.S. 1980-2023

Retail sales

10
  • Premium Statistic Dollar sales of personal care products in U.S. C-stores 2023, by segment
  • Premium Statistic U.S. women's fragrances dollar sales by type 2023
  • Premium Statistic U.S. women's fragrances unit sales by type 2023
  • Premium Statistic Average price of women's fragrance products in the U.S. 2023, by type
  • Premium Statistic U.S. shaving lotion and men's fragrance dollar sales by type 2023
  • Premium Statistic U.S. shaving lotion and men's fragrances unit sales by type 2023
  • Premium Statistic Average price of men's fragrance products in the U.S. 2023, by type
  • Premium Statistic U.S. prestige beauty sales growth by segment H1 2024
  • Basic Statistic U.S. prestige beauty quarterly sales growth by segment 2022-2023
  • Basic Statistic Sales growth of prestige fragrances in the U.S. before Valentine's Day 2019-2022

Consumer behavior

8
  • Premium Statistic U.S. household expenditure on cosmetics, perfume and bath products 2010-2022
  • Premium Forecast Most used personal care product by category in the U.S. 2024
  • Premium Statistic Most popular wellness product categories in the U.S. 2023
  • Premium Statistic Leading fragrance brands among Gen Z in the U.S. 2024
  • Premium Statistic Leading fragrances worldwide 2022, by Google searches
  • Premium Statistic Leading celebrity fragrances worldwide 2022, by Google searches
  • Basic Statistic U.S. TikTok driven and in-app perfume purchases 2022
  • Premium Statistic Trending online perfume searches in the U.S. 2022

Home fragrances and deodorants

6
  • Premium Statistic Leading deodorant brands in the U.S. 2022, based on sales
  • Premium Statistic Unit sales of the leading deodorant brands in the U.S. 2022
  • Basic Statistic Price per unit of the leading deodorant brands in the U.S. 2022
  • Basic Statistic Most well-known deodorant brands in the United States 2024
  • Basic Statistic Sales of home fragrances by product type in the U.S. 2023
  • Premium Statistic Sales of air fresheners by product type in the U.S. 2023
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