Digital Video Advertising: market data & analysis

The report covers the Digital Video Advertising. Digital Video Advertising is one of the most common forms of Digital Advertising. Digital Video Advertising considers all ad formats within web- or app-based video players. These formats are typically video ads that appear before, during or after the streamed video (pre-roll, mid-roll, post-roll video ads). In addition to these video ads, text- or image-based overlays that appear while watching a video are also categorized as Digital Video Advertising. Video ads on a page (that is not in a video player) are categorized as rich media Banner Advertisements.

A distinction is made between:

• Desktop
• Mobile

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

Market overview

• Market scope
• Customer benefit and market development
• Assumptions and trends

• Market sizes
• Average revenue per internet user

• Deep drives

Market overview

• Global sizes in billion US$ and growth rate
• Revenue of Digital Video Advertising in billion US$ by region
• Revenue of Connected TV Advertising in billion US$ by region
• Revenue on short-from videos advertising in billion US$ by region

• Revenue forecast with CAGR in billion US$ by region
• Revenue per internet user in US$ by region