Programmatic advertising in the United Kingdom (UK)

Statistics report about programmatic advertising in the United Kingdom

Programmatic advertising in the United Kingdom (UK)

This report contains a range of selected facts and statistics about programmatic advertising in the United Kingdom (UK).

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Table of contents

Overview

6
  • Premium Statistic Largest programmatic markets worldwide 2024
  • Premium Statistic Leading programmatic markets in Western Europe 2023, by growth rate
  • Premium Statistic Programmatic ad spend in the UK 2017-2028
  • Premium Statistic Programmatic ad spend growth in the UK 2018-2028
  • Premium Statistic Selected data on programmatic advertising in the UK 2023
  • Premium Statistic Emissions generated by programmatic advertising worldwide 2023, by country

Formats

6
  • Premium Statistic Digital display ad spend in the UK 2019-2022
  • Premium Statistic Programmatic share of display ad spend in the UK 2013-2024
  • Premium Statistic Connected TV ad spend in the UK 2022-2023
  • Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
  • Premium Statistic Programmatic video ad completion rates in the UK 2022, by device
  • Premium Statistic Programmatic display ad time-in-view in the UK 2022, by device

Marketer insights

5
  • Premium Statistic Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
  • Premium Statistic Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
  • Premium Statistic DOOH advertising campaigns in the UK 2023, by purchase method
  • Premium Statistic Programmatic DOOH advertising budget sources in the UK 2023
  • Premium Statistic Needs driving prDOOH investments in the UK 2023

Consumer insights

8
  • Premium Statistic Consumer trust in advertising in the UK 2023, by media
  • Premium Statistic Website types where consumers are receptive to advertising in the UK 2023
  • Premium Statistic Consumer perception of ad adjacency in the UK 2023
  • Premium Statistic Website types where it is most important to see appropriate content in the UK 2023
  • Premium Statistic Influence of brand safety violations on brand perception in the UK 2023
  • Premium Statistic Content that endangers brand safety in the UK 2023
  • Premium Statistic Share of UK consumers with data privacy concerns 2023, by age group
  • Premium Statistic Likelihood to opt out of first-party cookies in the UK 2023, by website type
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