Ad blocking in the United States

Statistics report on ad blocking in the United States

Ad blocking in the United States

This report has been compiled to provide statistical information about ad blocking in the United States.

Table of contents

Global overview

6
  • Premium Statistic Digital advertising spending worldwide 2021-2027
  • Premium Statistic Largest digital ad markets worldwide 2020
  • Premium Statistic Invalid digital ad traffic share worldwide 2019, by region
  • Premium Statistic Adblocking: number of users Q1 2012-Q2 2023
  • Premium Statistic Number of desktop adblock users worldwide 2013-2023
  • Premium Statistic Number of mobile adblock users worldwide 2013-2023

Demographics

5
  • Premium Statistic Awareness of ad blocking in the U.S. Q2 2020
  • Premium Statistic Ad blocking penetration in the U.S. 2014-2021
  • Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by age group
  • Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by gender
  • Premium Statistic Demand for ad blocking software in North America 2021, by country

Desktop vs. mobile

6
  • Premium Statistic Desktop ad block usage in the U.S. 2017-2021
  • Premium Statistic Desktop ad blocker usage in the U.S. 2021, by age
  • Premium Statistic Detected ad blocking sessions on computers in the U.S. 2020
  • Premium Statistic Mobile ad block usage in the U.S. 2017-2021
  • Premium Statistic Mobile ad blocker usage in the U.S. 2021, by age
  • Premium Statistic Detected ad blocking session on mobile devices in the U.S. 2020

Consumer attitudes

4
  • Premium Statistic Internet user attitudes towards online ads in the U.S. Q2 2020
  • Premium Forecast Attitudes towards online advertising in the U.S. 2024
  • Premium Statistic Reasons for adblocking use in the U.S. Q2 2020
  • Premium Statistic Whitelisting websites from ad blocking in the United States 2018-2020

Monetization

6
  • Premium Statistic Adblock monetization strategies used by publishers in the U.S. 2022
  • Premium Statistic Share of publishers using ad block recovery tech worldwide 2019
  • Premium Statistic Willingness to support Better Ads-certified websites in the U.S. 2020
  • Basic Statistic Acceptable Ads - key figures 2020
  • Premium Statistic eyeo GmbH revenue 2015-2021
  • Premium Statistic eyeo GmbH net income 2015-2021
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