Toys & Hobby eCommerce: market data & analysis

Market Insights report

Toys & Hobby eCommerce: market data & analysis

Toys & Hobby eCommerce is one of the smallest markets in the eCommerce Market Outlook market with global revenues of US$115.8 billion in 2024. Toys & Games is its largest market, while Sports Equipment and Musical Instruments also being significant markets.

Whats included?

  • All relevant Toys & Hobby eCommerce data, including market size & forecasts for the next five years
  • Regional development with the focus regions & countries: China, U.S., Germany, UK and Japan
  • Key players and shop analysis
  • Trends and market developments


Table of contents

The Toys & Hobby market comprises out of three different markets:

  • The Toys & Games market includes digital sales of dolls, action figures, card games, puzzles, and building blocks.
  • The Musical Instruments market comprises online sales of guitars, pianos, drums, and other instruments for music making.
  • The Sports Equipment market contains products such as skis, tennis, golf, balls, and other equipment for outdoor and indoor sports activities thorugh various digital channels.
Additional information:

eCommerce Toys & Hobby comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales channels show online and offline revenue shares, as well as desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included.Key players in the market are companies, such as Amazon, Walmart, and eBay.
  • The Toys & Games market includes digital sales of dolls, action figures, card games, puzzles, and building blocks.
  • The Musical Instruments market comprises online sales of guitars, pianos, drums, and other instruments for music making.
  • The Sports Equipment market contains products such as skis, tennis, golf, balls, and other equipment for outdoor and indoor sports activities thorugh various digital channels.
The market segment Toys & Hobby is split into the following sub-segments: Toys & Games, Musical Instruments and Sports Equipment.


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