Beauty & Personal Care eCommerce: market data & analysis

Market Insights report

Beauty & Personal Care eCommerce: market data & analysis

Beauty & Personal Care eCommerce is one of the smallest markets in the eCommerce Market Outlook market with global revenues of US$227.3 billion in 2024. Personal Care is its largest market, while Cosmetics, Skin Care and Fragrances also being significant markets.

Whats included?

  • All relevant Beauty & Personal Care eCommerce data, including market size & forecasts for the next five years
  • Regional development with the focus regions & countries: China, U.S., Germany, UK and Japan
  • Key players and shop analysis
  • Trends and market developments


Table of contents

eCommerce Beauty & Personal Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.Key players in the market are companies, such as L'Oréal, Estée Lauder, and Procter & Gamble.
The eCommerce Beauty & Personal Care market refers to the online retailing of beauty and personal care products. It includes various products such as skincare, haircare, makeup, fragrances, and personal hygiene items. This market allows consumers to conveniently purchase these products from the comfort of their homes, offering a wide range of options and competitive prices.

The market segment Beauty & Personal Care is split into the following sub-segments: Personal Care, Cosmetics, Fragrances, Skin Care and Beauty Tech.


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