Search Advertising: market data & analysis

The report covers the Search Advertising market. Search Advertising is one of the most common forms of Digital Advertising. Search Engine advertising (SEA) or paid-for-search advertising describes advertisements that are displayed on search result pages above or next to organic search results. These advertisements are usually text-based but can be displayed as images where applicable.

Sponsored links and keyword advertising are part of search engine advertising which can be targeted on local or keyword-related factors.

Google Ads is the biggest provider of Search Advertising on the market.

Not included are revenues generated through search engine optimization (SEO).

A distinction is made between:

• Desktop
• Mobile

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

Market overview

• Market scope
• Customer benefit and market development
• Assumptions and trends

• Market sizes
• Average revenue per internet user

• Key player landscape
• Deep dive

Market overview

• Global market sizes in billion US$ and growth rate
• Revenue of Search Advertising in billion US$ by region

• Revenue forecast with CAGR in billion US$ by region
• Revenue per internet user in US$ by region