Advertising in the Netherlands

Statistics report on the Dutch advertising industry

Advertising in the Netherlands

Marketing and advertising are becoming more and more specialized. This report aims to provide an overview of the advertising industry in the Netherlands, and looks at both the traditional advertisement industry, such as newspaper,cinema and television advertising, as well as more recent developments like digital advertising in all its formats.

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Table of contents

Market overview

5
  • Premium Statistic Total gross ad spending in the Netherlands 2017-2027
  • Premium Statistic Advertising expenditure in the Netherlands 2022, by medium
  • Premium Statistic Advertising spending growth in the Netherlands in 2022, by medium
  • Premium Statistic Number of advertising agencies in the Netherlands 2019-2023
  • Premium Statistic Advertising & market research revenue growth in the Netherlands 2023

Digital

9
  • Premium Statistic Digital ad spend in the Netherlands 2012-2022
  • Premium Forecast Ad spending per internet user of digital advertising in the Netherlands 2019-2028
  • Premium Statistic Digital ad spend in the Netherlands 2022, by format
  • Premium Statistic Programmatic ad spend in the Netherlands 2017-2028
  • Premium Statistic Digital Market Outlook: banner advertising revenue in European countries 2022
  • Premium Statistic Display ad spend in the Netherlands 2015-2022
  • Premium Statistic Online video ad spend in the Netherlands 2019-2022
  • Premium Forecast Growth of mobile digital advertising in the Netherlands 2019-2028
  • Premium Forecast Mobile revenue share of digital advertising in the Netherlands 2019-2028

Broadcast media

8
  • Premium Statistic Net TV spot and non-spot ad revenue in the Netherlands 2012-2023
  • Premium Statistic TV gross ad expenditure in the Netherlands 2023, by industry
  • Premium Statistic Number of TV commercials in the Netherlands 2010-2023
  • Premium Statistic Number of TV advertisers in the Netherlands 2012-2023
  • Premium Statistic Largest TV advertisers in the Netherlands 2022, by ad spend
  • Premium Statistic Radio ad spending in the Netherlands 2019-2022
  • Premium Statistic Leading industries advertising on radio in the Netherlands 2022, by ad spend
  • Premium Statistic Leading radio advertisers in the Netherlands 2022

Print media

4
  • Premium Statistic Gross newspaper advertising spend in the Netherlands 2019-2022
  • Premium Statistic Daily newspaper monthly ad spend change in the Netherlands in 2022, by platform
  • Premium Statistic Gross magazine advertising spend in the Netherlands 2019-2022
  • Premium Statistic Consumer magazine advertising spending per advertiser in the Netherlands 2014-2023

Cinema & out-of-home

4
  • Premium Statistic Cinema ad revenue in the Netherlands 2021-2022
  • Premium Statistic Outdoor advertising expenditure in the Netherlands 2018-2023
  • Premium Statistic Traditional out-of-home ad revenue in the Netherlands 2018-2023
  • Premium Statistic DOOH ad spend in the Netherlands 2018-2023

Media reach

7
  • Premium Statistic Daily audience reach of television in the Netherlands 2022, by age group
  • Premium Statistic Consumer spending on digital OTT video in the Netherlands 2015-2023, by segment
  • Premium Statistic Interest in ad-based tier of Netflix and Videoland in the Netherlands 2023
  • Basic Statistic National and regional daily newspaper reach in the Netherlands Q4 2022, by age group
  • Premium Statistic Daily newspaper reach in the Netherlands in Q4 2022, by gender
  • Basic Statistic Reach of magazines in the Netherlands in Q4 2022, by age group
  • Premium Statistic Internet usage reach in the Netherlands 2020-2029
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