Internet usage in the Netherlands

Statistics report on online behavior in the Netherlands, looking at, for example, broadband access, e-mail and daily routines

Internet usage in the Netherlands

Whether you are an online company aiming to get a foodhold in the Netherlands or you are just curious to learn more about Dutch online attitudes, understanding key internet usage statistics is a first step. This report aims to bring together different facts on commonly asked questions about the Internet in the Netherlands. These include:

       
  • Internet access;
    How many people in the Netherlands use the Internet?
    •    
  • Broadband;
    How fast are Internet connections in the country?
    •    
  • Mobile devices;
    Which devices do Millennials and Gen Z use to access the Internet?
    •    
  • Smartphone;
    What is the smartphone penetration in the Netherlands, and which apps are the most popular?
    •    
  • Time online;
    How much time do people spend online, and what do they do exactly?
    •    
  • Social media;
    What is Dutch behavior on social media like?
    •    
  • Online purchases;
    Do the Dutch use the Internet for online shopping?
    •    
  • Online banking;
    Are online financial services popular in the Netherlands?
    •    
  • Browsers;
    Do Dutch consumers prefer to use Google Chrome or Safari on their smartphone, and which domains are leading in the country?
    •    
  • E-mail;
    How often do people in the Netherlands read their e-mails?
    •    
  • Privacy and crime;
    Are the Dutch worried about cybercrime offenses?

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Table of contents

Internet access

5
  • Basic Statistic Online users in the Benelux region 2024, by country
  • Basic Statistic Penetration rate of internet users in the Benelux region 2024, by country
  • Basic Statistic Share of individuals with internet access in the Netherlands 2012-2019
  • Basic Statistic Share of individuals with internet access in the Netherlands 2012-2018, by age
  • Basic Statistic Share of individuals without internet access in Netherlands 2012-2019, by education

Broadband

5
  • Basic Statistic Broadband internet access in the Netherlands 2012-2019, by gender
  • Basic Statistic Share of individuals with broadband internet in the Netherlands 2012-2019, by age
  • Premium Statistic Distribution of broadband internet connections in the Netherlands 2017-2019, by speed
  • Premium Statistic Market share of broadband providers in the Netherlands Q3 2021, by operator
  • Premium Statistic Forecast of the mobile broadband connections in the Netherlands 2018-2025

Mobile devices

4
  • Basic Statistic Devices with access to the internet at home in the Netherlands 2012-2019
  • Basic Statistic Devices with access to the internet at home in the Netherlands 2019, by age group
  • Basic Statistic Devices used with mobile internet in the Netherlands 2012-2019
  • Basic Statistic Devices used with mobile internet in the Netherlands 2019, by employment

Smartphone

4
  • Premium Statistic Smartphone penetration in the Netherlands 2014-2023
  • Premium Statistic Smartphone penetration rate in the Benelux 2019, by country
  • Premium Statistic Most used smartphone apps in the Netherlands 2018
  • Premium Statistic Most popular media apps on smartphones in the Netherlands 2017-2018

Time online

5
  • Basic Statistic Daily active social media user penetration in the Netherlands 2016-2023, by platform
  • Premium Statistic Daily media usage in the Netherlands 2019, by activity
  • Premium Statistic Time spent on media activities in the Netherlands 2018, by age group
  • Premium Statistic Social media usage throughout the day the Netherlands 2019, by time
  • Premium Statistic Frequency of social media news consumption among Millennials in the Netherlands 2018

Social media

5
  • Premium Statistic Social media audiences in the Netherlands 2023, by platform
  • Premium Statistic Most popular social media platforms for Generation Z in the Netherlands 2020
  • Basic Statistic Online social network activities in the Netherlands 2019, by age group
  • Premium Statistic Daily social media usage in the Netherlands 2019, by frequency and age group
  • Premium Statistic Social media usage throughout the day the Netherlands 2019, by time

Online purchases

5
  • Premium Statistic Market size of e-commerce in the Netherlands 2005-2023
  • Premium Statistic Ranking of online retailers based on revenue in the Netherlands 2023
  • Premium Statistic Most popular devices for e-commerce in the Netherlands Q1 2017-Q1 2023
  • Premium Statistic Online purchases following commercial message in the Netherlands 2019, by platform
  • Premium Statistic Online orientation channels used to buy clothing in the Netherlands 2018

Online banking

4
  • Premium Statistic Online and mobile banking transactions in the Netherlands 2015-2021
  • Premium Statistic Online and mobile banking usage in the Netherlands 2020-2023, by age
  • Premium Statistic Ranking of selected banking apps in the Netherlands, based on DAU 2017-2019
  • Premium Statistic Tools used to track personal income and expenditure in the Netherlands 2015-2019

Browsers

4
  • Premium Statistic Web browser market share in the Netherlands in 2024
  • Premium Statistic Leading search engines in the Netherlands 2018-2024, by market share
  • Premium Statistic Leading mobile search engines in the Netherlands 2023, by market share
  • Premium Statistic Leading domains in the Netherlands by SEO Visibility on Google 2018

E-mail

5
  • Premium Statistic Preferred channels for personal communication in the Netherlands 2019, by channel
  • Premium Statistic Distribution of e-mail usage the Netherlands 2019, by frequency
  • Premium Statistic E-mail usage throughout the day the Netherlands 2019, by time frame
  • Premium Statistic Leading reasons to subscribe to e-mail newsletters in the Netherlands 2019
  • Premium Statistic Preferred channels for service messages in the Netherlands 2019, by channel

Privacy and crime

4
  • Premium Statistic Ranking of communication platforms trusted the most in the Netherlands 2018-2019
  • Basic Statistic Number of cybercrime offenses in the Netherlands 2012-2019
  • Basic Statistic Perceived high-risk cyber criminality situations in the Netherlands 2019
  • Premium Statistic Experience with security threats at work in the Netherlands 2019-2020, by threat
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