Social Media Advertising: market data & analysis

The report covers the Social Media Advertising market. Social Media Advertising is one of the most common forms of Digital Advertising and includes all ad revenue generated by social networks or business networks such as Facebook, X or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or besides the newsfeed. Social Media Advertising does not include revenue generated from membership-subscriptions or premium fees.

A distinction is made between:

• Desktop
• Mobile

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

Market overview

• Market scope
• Customer benefit and market development
• Assumptions and trends

• Market sizes
• Average revenue per internet user

• Key player landscape
• Deep dive

Market overview

• Global segment sizes in billion US$ and growth rate
• Revenue of Social Media Advertising in billion US$ by region

• Revenue forecast with CAGR in billion US$ by region
• Revenue per internet user in US$ by region
• Estimated brand share for Social Media by region