Online search market in the United Kingdom (UK)

Statistics report on the online search market in the United Kingdom

Online search market in the United Kingdom (UK)

This report presents a range of statistics and facts on the online search market in the United Kingdom, with an overview of the main search engines’ market shares in the country. Focusing on Google and its local subsidiary, the study provides further insights into search behavior of local users and search advertising in the country.

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Table of contents

Overview

6
  • Basic Statistic Global market share of leading desktop search engines 2015-2024
  • Premium Statistic Leading search engines in the UK 2015-2024, by market share
  • Premium Statistic Leading search engines in the UK 2024, by market share
  • Premium Statistic Leading mobile search engines in the UK 2024, by market share
  • Premium Statistic Leading desktop search engines in the UK 2024, by market share
  • Premium Forecast Most used search engines by brand in the UK 2024

Benchmark

7
  • Premium Statistic Bing search engine market share monthly in the UK 2018-2024
  • Basic Statistic Distribution of Bing.com traffic 2024, by country
  • Basic Statistic DuckDuckGo search market share 2019-2024, by selected regions and countries
  • Basic Statistic Ecosia search engine market share 2019-2024, by select regions and countries
  • Premium Statistic Yahoo! search market share in the UK 2018-2024
  • Basic Statistic Distribution of Yahoo.com traffic 2024, by country
  • Premium Statistic Distribution of search.yahoo.com traffic 2024, by country

Google

9
  • Basic Statistic Distribution of Google.com traffic 2024, by country
  • Basic Statistic Distribution of Google.co.uk traffic 2023, by country
  • Basic Statistic UK: leading websites 2023, by total visits
  • Premium Statistic Google: desktop search market share in selected countries 2024
  • Premium Statistic Google search market share in the UK 2018-2024
  • Basic Statistic Google market share of mobile search in the UK 2017-2024
  • Basic Statistic Google UK Limited: annual revenue in the UK 2018-2022
  • Basic Statistic Google UK Limited: operating profit in the UK 2018-2022
  • Basic Statistic Google UK Limited: net profit in the UK 2018-2022

Search behavior

9
  • Basic Statistic Leading websites in the UK 2023, by session length
  • Basic Statistic Leading UK Google search queries 2023
  • Premium Statistic Most searched keywords on Google in the UK in 2023, by monthly search volume
  • Premium Forecast Sources of information about products in the UK 2024
  • Premium Statistic Distribution of online searches on Amazon and Google in the UK 2023, by category
  • Premium Statistic Product searches on Amazon vs. Google in selected European markets 2022
  • Premium Statistic Belief in online information on search engines in the United Kingdom (UK) 2022
  • Premium Statistic Accuracy or bias of search engine results in the United Kingdom (UK) 2012-2023
  • Premium Statistic Awareness of funding of search engines in the United Kingdom (UK) 2022

Search advertising

7
  • Premium Forecast Ad spending of the search advertising industry in the UK 2019-2028
  • Premium Forecast Digital Market Outlook: digital advertising spending in the UK 2019-2028, by format
  • Premium Forecast Digital Market Outlook: search ad spending change UK 2020-2028, by device
  • Premium Forecast Revenue growth of search advertising in the UK 2019-2028
  • Premium Forecast Digital Market Outlook: search advertising revenue in the UK 2019-2028, by device
  • Premium Forecast Ad spending per internet user of search advertising in the UK 2019-2028
  • Premium Statistic GoogleAds average monthly CPC in the UK 2023, by industry
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