Social commerce in Europe

This report offers statistics and insights on social commerce in Europe. It begins by providing an overview of social media and e-commerce penetration. Subsequently, it delves into the adoption of social media platforms as purchase channels in select markets, namely the United Kingdom, Germany, France, Belgium, Italy, and Spain. For each of these countries, the report covers various aspects such as the social market size, social referrals to e-commerce websites, social media influence, and the leading social networks used for making purchases.