Social media usage in Western Europe

Statistics report on social media usage and social networking in Western Europe

Social media usage in Western Europe

This report presents a selected range of statistics and data about social media usage and social networks in Western Europe, paying specific attention to the United Kingdom, Germany, France, Spain, and Italy. Additionally, online behavior of social media users is covered, as well as influencers in the region, and social media marketing.

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Table of contents

Overview

7
  • Basic Statistic Worldwide digital population 2024
  • Basic Statistic Internet penetration rate worldwide 2024, by region
  • Premium Forecast Social media users in Central & Western Europe 2020-2029
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Premium Forecast Digital Market Outlook: social media users in Europe 2018-2028, by platform
  • Basic Statistic Leading social networks by share of visits in Europe 2024
  • Basic Statistic Common internet activities in EU 2023

Social media platform usage

5
  • Premium Forecast Most used social media platforms by type in the UK 2023
  • Premium Forecast Most used social media platforms by type in Germany 2023
  • Premium Forecast Most used social media platforms by type in France 2023
  • Premium Forecast Most used social media platforms by type in Italy 2023
  • Premium Forecast Most used social media platforms by type in Spain 2023

Social media activities

10
  • Premium Forecast Most common social media activities in the UK 2024
  • Premium Forecast Most common social media activities in Germany 2024
  • Premium Forecast Most common social media activities in France 2024
  • Premium Forecast Most common social media activities in Italy 2024
  • Premium Forecast Most common social media activities in Spain 2024
  • Premium Statistic Leading social media usage reasons in UK 2023
  • Premium Statistic Leading social media usage reasons in Germany 2023
  • Premium Statistic Leading social media usage reasons in France 2023
  • Premium Statistic Leading social media usage reasons in Italy 2023
  • Premium Statistic Leading social media usage reasons in Spain 2023

Social media behavior

5
  • Premium Statistic Leading social media usage reasons in UK 2023
  • Premium Statistic Leading social media usage reasons in Germany 2023
  • Premium Statistic Leading social media usage reasons in France 2023
  • Premium Statistic Leading social media usage reasons in Italy 2023
  • Premium Statistic Leading social media usage reasons in Spain 2023

Facebook

7
  • Basic Statistic Meta: quarterly revenue in Europe 2015-2024
  • Premium Statistic Facebook users worldwide 2017-2027
  • Premium Forecast Facebook users in Europe 2019-2028
  • Premium Forecast Facebook users in Central & Western Europe 2019-2028
  • Premium Forecast Europe: Facebook users 2023, by country
  • Premium Forecast Facebook brand profile in the UK 2024
  • Premium Forecast Facebook brand profile in Germany 2024

Instagram

9
  • Premium Forecast Number of users of Instagram in Europe 2018-2028
  • Premium Statistic Instagram usage in Western Europe 2019-2024
  • Premium Forecast Instagram users in Central & Western Europe 2019-2028
  • Premium Statistic Germany Instagram users 2018-2024
  • Premium Statistic Germany Instagram users 2024, by age group
  • Premium Statistic UK: monthly Instagram users 2018-2024
  • Premium Statistic UK: Instagram users 2024, by age group
  • Premium Forecast Instagram brand profile in the UK 2024
  • Premium Forecast Instagram brand profile in Germany 2024

TikTok

6
  • Premium Forecast TikTok users in Europe 2018-2028
  • Premium Forecast TikTok brand profile in the UK 2024
  • Premium Forecast TikTok brand profile in Germany 2023
  • Basic Statistic UK most popular TikTok videos 2023, by views
  • Premium Statistic Leading TikTok accounts Germany 2023, by number of followers
  • Premium Statistic Most popular European beaches on social media 2023

Marketing and advertising

8
  • Premium Statistic Social media ad spend in Europe 2022-2023
  • Premium Statistic Social media ad spend growth in Europe 2017-2023
  • Premium Statistic Social media ad spend in Europe 2019-2023, by format
  • Premium Statistic Meta advertising CPM in Europe 2022-2024
  • Premium Statistic Meta advertising CPC in Europe 2022-2024
  • Basic Statistic SME in the EU market using TikTok for marketing 2023
  • Premium Statistic Facebook & Instagram CPM in Germany 2024
  • Premium Statistic Share of marketers overwhelmed by prospect of implementing AI tools in Europe 2024

GDPR

7
  • Basic Statistic Highest GDPR fines 2024, by type of violation
  • Premium Statistic Penalties issued to digital companies for EU GDPR violations 2024
  • Basic Statistic Largest fines issued for violations of GDPR 2024
  • Basic Statistic Penalties issued to Meta for EU GDPR violations 2024
  • Basic Statistic France highest fines issued for violations of GDPR 2024
  • Basic Statistic Germany highest fines issued for violations of GDPR 2024
  • Basic Statistic Europe internet privacy concerns 2023, by country
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