Radio advertising in Germany

Statistics report about radio advertising in Germany

Radio advertising in Germany

This report presents a range of selected statistics and data about the radio advertising market in Germany. In addition to selected key figures on radio consumption and reach, it also contains detailed information on revenues and investments in German radio advertising.

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Table of contents

Overview

7
  • Premium Statistic Net revenue forecast for audiovisual media in Germany 2024
  • Premium Statistic Development of net revenue for radio advertising in Germany 1997-2023
  • Premium Statistic Daily radio listening time in Germany 1995-2022
  • Premium Statistic Public and private radio stations in Germany 1987-2024
  • Premium Statistic Gross advertising volume of above the line media in Germany 2024
  • Premium Statistic Media market share by type in gross ad revenue in Germany 2024
  • Premium Statistic Year-on-year gross advertising expenditure change Germany 2024, by type of media

Reach

6
  • Premium Statistic Daily reach of the radio in Germany in 2024
  • Premium Statistic Widest radio audience reach in Germany 2024, by socio-demographic group
  • Premium Statistic Spotify and laut.fm streaming sessions in Germany 2015 to 2024
  • Premium Statistic Reach of marketers in radio advertising in Germany according to ma 2024 Audio II
  • Premium Statistic Web radio channels ranked by sessions in Germany Q2 2024
  • Premium Statistic Radio consumption in Germany 2019-2023, by frequency

Revenues and investments

6
  • Premium Statistic Radio industry revenue in Germany 2003-2022
  • Premium Statistic Advertising revenue of the radio market in Germany 2010-2028
  • Premium Statistic Radio ads: monthly gross sales in Germany 2021-2024
  • Premium Statistic Radio market shares in Germany 2024, by advertising expenditure and volume per second
  • Premium Statistic Radio stations with the highest gross advertising revenue in Germany 2024
  • Premium Statistic Gross advertising revenue of radio advertising marketers in Germany 2023

Brand advertising

9
  • Premium Statistic Companies with the highest spending on radio advertising in Germany in 2023
  • Premium Statistic Lidl's gross advertising expenditure in Germany in 2023
  • Premium Statistic Rewe's gross advertising expenditure in Germany in 2023
  • Premium Statistic Penny's gross advertising expenditure in Germany in 2023
  • Premium Statistic Amazon's gross advertising expenditure in Germany in 2023
  • Premium Statistic Kaufland's gross advertising expenditure in Germany in 2023
  • Premium Statistic Aldi's gross advertising expenditure in Germany in 2023
  • Premium Statistic Media-Saturn-Holding's gross advertising expenditure in Germany in 2023
  • Premium Statistic Deutsche Telekom's gross advertising expenditure in Germany in 2023
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