E-commerce in the European Union

Statistics report on e-commerce in the European Union

E-commerce in the European Union

This report presents a range of selected statistics and data about the e-commerce sector in the European Union. It contains key figures about the market revenue, number of e-commerce users, and an overview of the leading categories purchased online by country.

This release covers countries of the European Union, while a report dedicated to the United Kingdom can be found here.

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Table of contents

Overview

4
  • Premium Forecast Revenue of the e-commerce industry in Europe 2020-2029
  • Premium Statistic E-commerce as share of total GDP in Europe 2022, by country
  • Premium Statistic Cross-border share of online retail in Europe 2022, by country
  • Premium Statistic Share of European consumers that shop online vs. offline each week 2023

Germany and Austria

7
  • Premium Statistic E-commerce revenue in Germany 1999-2024
  • Premium Statistic Online retail revenue from selected product groups in Germany 2019-2023
  • Premium Statistic Cross-border online purchases in Germany in 2022, by category
  • Premium Forecast Revenue of the e-commerce industry in Austria 2020-2029
  • Premium Statistic Share of online shoppers in Austria 2003-2022
  • Premium Statistic Leading product categories purchased mostly online in Austria 2023
  • Premium Statistic Cross-border online purchases in Austria in 2023, by category

France and Italy

8
  • Premium Statistic E-commerce sales revenue in France 2005-2023
  • Premium Statistic E-commerce user penetration in France 2003-2023
  • Premium Statistic Product and service categories most purchased online in France 2024
  • Premium Statistic Top selling countries for e-commerce sites in France 2023
  • Premium Statistic E-commerce revenue in Italy 2009-2023
  • Premium Forecast Number of users of e-commerce in Italy 2020-2029
  • Premium Statistic E-commerce revenue in Italy 2023, by category
  • Premium Statistic Share of firms active in e-commerce in Italy 2023, by industry

Netherlands and Belgium

6
  • Premium Statistic Market size of e-commerce in the Netherlands 2005-2023
  • Premium Statistic E-commerce penetration in the Netherlands 2022-2027, by product category
  • Premium Statistic Number of online stores in the Netherlands 2014-2024, by branch
  • Premium Statistic Market size of e-commerce in Belgium 2015-2023
  • Basic Statistic E-commerce user penetration in Belgium 2010-2023
  • Premium Statistic Share of enterprises receiving online orders in Belgium 2023, by industry

Spain and Portugal

6
  • Premium Forecast B2C e-commerce market revenue in Spain 2019-2029
  • Premium Forecast Number of e-commerce users in Spain 2019-2029
  • Premium Statistic Leading products and services bought online in Spain 2023
  • Basic Forecast Revenue of the e-commerce industry in Portugal 2020-2029
  • Premium Forecast Penetration rate of e-commerce in Portugal 2020-2029
  • Premium Forecast Top online stores in Portugal in 2023

Nordic countries

6
  • Premium Forecast E-commerce revenue in the Nordic countries 2023, by country
  • Premium Statistic Cross-border e-commerce share in the Nordics 2019-2022
  • Premium Statistic Share of online shoppers in the Nordic countries 2016-2023
  • Premium Statistic Mobile shopping penetration in the Nordics 2021-2023
  • Basic Statistic Most purchased items online in the Nordics 2023
  • Premium Forecast E-commerce sales channel share in the Nordic countries 2018-2028, by device
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