Influencer marketing worldwide

Statistics report on influencer marketing worldwide

Influencer marketing worldwide

This report has been compiled to provide statistical information about influencer marketing worldwide. It contains a general overview of the global market, with key figures on size, spending and leading metrics, as well as three dedicated chapters on influencer marketing on TikTok, Instagram, and YouTube.

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Table of contents

Overview

10
  • Premium Statistic Global influencer marketing value 2016-2024
  • Premium Statistic Influencer marketing platform market size worldwide 2022-2025
  • Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2024
  • Premium Statistic Number of influencers brands worked with worldwide 2024
  • Premium Statistic Top ways in which influencers can become more valuable to brands worldwide 2022
  • Premium Statistic Top metrics delivered by influencers according to marketers worldwide 2022
  • Premium Statistic Influencer marketing spending worldwide and in the U.S. 2022-2023
  • Premium Statistic Leading challenges among influencer marketers worldwide 2023
  • Premium Statistic Top tools for measuring the effectiveness of influencer marketing worldwide 2023
  • Premium Statistic Millennials' trust on product/brand recommendation made by influencers worldwide 2023

TikTok

10
  • Premium Statistic TikTok/Douyin: brand value 2021-2024
  • Premium Statistic Views per post of global TikTok influencers 2022, by profile size
  • Premium Statistic Price per post among global TikTok influencers 2022, by profile size
  • Premium Statistic Global distribution of TikTok influencers in 2022, by number of followers
  • Premium Statistic Engagement rate among global TikTok influencers 2023, by profile size
  • Basic Statistic TikTok: fake engagement removed 2021-2024
  • Premium Statistic Fastest growing global TikTok accounts 2022, by follower growth
  • Premium Statistic Most popular TikTok users worldwide 2024
  • Premium Statistic Most mentioned brands on TikTok worldwide 2022, by influencers
  • Premium Statistic Most talked about brands on TikTok worldwide 2023

Instagram

11
  • Premium Statistic Instagram: brand value 2020-2024
  • Basic Statistic Countries with the most Instagram users 2024
  • Basic Statistic Average weekly Instagram brand posts 2023, by vertical
  • Premium Statistic Share of Instagram influencers worldwide 2023, by category
  • Premium Statistic Global distribution of Instagram influencers in 2023, by number of followers
  • Premium Statistic Average price per post of Instagram influencers worldwide 2023, by followers
  • Premium Statistic EMV of Instagram influencer posts worldwide in 2023, by followers
  • Premium Statistic Engagement rates among global IG influencers 2022-2023, by profile size
  • Premium Statistic Share of fraudulent Instagram influencers worldwide 2022-2023, by number of followers
  • Premium Statistic Leading brands on Instagram worldwide 2023, by influencers
  • Premium Statistic Average fraud rates of Instagram influencers 2019-2023

YouTube

6
  • Premium Statistic YouTube: brand value 2020-2024
  • Premium Statistic Global distribution of YouTube influencers 2023, by category
  • Premium Statistic YouTube influencer engagement rates worldwide 2023
  • Premium Statistic Average price per sponsored video YouTube 2022 worldwide, by views
  • Premium Statistic Fastest growing YouTube accounts worldwide 2022
  • Premium Statistic Number of supernova creators on YouTube worldwide 2022
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