Advertising in Europe

Statistics report on the advertising market in Europe

Advertising in Europe

The study features the latest data on the advertising industry in Europe. It provides an overview of the segment before delving into the region's digital subsegment and its largest markets by ad spending. The report includes statistics on ad perception in the United Kingdom, Germany, France, Italy, and Spain.

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Table of contents

Overview

6
  • Premium Statistic Advertising spending worldwide 2022-2026, by region
  • Premium Statistic Ad spend in selected markets in Europe as a share of the global ad expenditure 2024
  • Premium Statistic Advertising spending in Europe 2022-2026, by market
  • Premium Statistic Fastest-growing advertising markets in Europe 2025
  • Premium Statistic Most effective advertising markets in Europe 2023
  • Premium Statistic Most effective advertisers in Europe 2023

Digital overview

6
  • Premium Statistic Digital advertising spending in Europe 2006-2023
  • Premium Statistic Digital ad spend in Europe 2023, by format
  • Premium Statistic Largest digital advertising markets in Europe 2023
  • Premium Statistic Fastest growing online advertising markets in Europe 2023
  • Premium Statistic Leading digital retail media markets in Europe 2023
  • Premium Statistic Leading digital retail media networks in Europe 2023, by market share

United Kingdom

5
  • Premium Statistic Advertising spending in the UK 2010-2023
  • Premium Statistic Advertising expenditure in the UK 2022-2023, by medium
  • Premium Statistic Main channels of new brand discovery in the UK Q3 2023
  • Premium Forecast Non-digital advertising touchpoints in the UK 2024
  • Premium Forecast Digital advertising touchpoints in the UK 2024

Germany

5
  • Premium Statistic Ad spending in Germany 2014-2023
  • Premium Statistic Gross advertising volume of above-the-line media in Germany 2023
  • Premium Statistic Main channels of new brand discovery Germany Q3 2023
  • Premium Forecast Non-digital advertising touchpoints in Germany 2024
  • Premium Forecast Digital advertising touchpoints in Germany 2024

France

5
  • Premium Statistic Ad spending of traditional & digital media France 2018-2023
  • Premium Statistic Advertising investments in France 2023, by medium
  • Premium Statistic New brand discovery channels in France 2024
  • Premium Forecast Non-digital advertising touchpoints in France 2024
  • Premium Forecast Digital advertising touchpoints in France 2024

Italy

5
  • Premium Statistic Advertising spending in Italy 2019-2024
  • Premium Statistic Year-on-year change in ad spend in Italy 2023, by medium
  • Premium Statistic Main channels of new brand discovery Italy Q3 2023
  • Premium Forecast Non-digital advertising touchpoints in Italy 2024
  • Premium Forecast Digital advertising touchpoints in Italy 2024

Spain

5
  • Premium Statistic Advertising spending in Spain 2018-2023
  • Premium Statistic Distribution of advertising spending in Spain 2022-2023, by medium
  • Premium Statistic Main channels of new brand discovery Spain Q3 2023
  • Premium Forecast Non-digital advertising touchpoints in Spain 2024
  • Premium Forecast Digital advertising touchpoints in Spain 2024
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