Mobile advertising in Germany

Statistics report about mobile advertising in Germany

Mobile advertising in Germany

This report presents a selected range of statistics and data about mobile advertising in Germany. In addition to important key figures on the mobile advertising market, it also contains data on mobile internet usage and mobile ad spending in Germany.

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Table of contents

Overview

6
  • Premium Statistic Revenues from mobile online advertising in Germany 2015-2027
  • Premium Statistic Online mobile ad revenue in Germany 2015-2025, by segment
  • Premium Statistic Industries with highest investments in mobile advertising Germany 2018
  • Premium Statistic Visibility rate of mobile advertising in Germany Q1 2019 - Q3 2021
  • Premium Statistic Visibility rate of mobile advertising in Germany Q3 2021, by format
  • Premium Statistic Views on advertising on smartphones in Germany in 2020

Mobile internet usage in Germany

4
  • Premium Statistic Share of mobile internet users in Germany 2015-2023
  • Premium Statistic Daily users of mobile internet in Germany 2019-2023
  • Premium Statistic Daily users of mobile internet in Germany 2015-2020, by gender
  • Premium Statistic Daily users of mobile internet in Germany 2019-2023, by age

Advertising market in Germany

4
  • Premium Statistic Gross advertising volume of above-the-line media in Germany 2023
  • Premium Statistic Gross ad revenue for above the line media Germany Q1 2018 - Q1 2022
  • Premium Statistic Year-on-year gross advertising expenditure change Germany 2024, by type of media
  • Premium Statistic Opinions on digital ad market growth in Germany for 2025

Marketers and reach

3
  • Premium Statistic Mobile websites ranked by net reach in Germany December 2023
  • Premium Statistic Reach of mobile advertising marketers in Germany March 2023
  • Premium Statistic Reach of the leading digital advertising marketers in Germany March 2023
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