Ethnic groups in the U.S. - media consumption

Statistics report on media consumption among ethnic groups in the United States

Ethnic groups in the U.S. - media consumption

This report has been compiled to provide statistical information about media consumption among different ethnic groups in the United States.

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Table of contents

Overview

9
  • Premium Statistic U.S. TV consumption: average viewing time 2009-2023, by ethnicity
  • Premium Statistic Average reading time in the U.S. 2018-2023, by ethnicity
  • Premium Statistic E-book readers in the U.S. 2018, by ethnicity
  • Premium Statistic Penetration of print book consumption in the U.S. 2018-2019, by ethnicity
  • Premium Statistic Penetration of audiobook consumption in the U.S. 2018-2019, by ethnicity
  • Premium Statistic Number of radio listeners in the U.S. 2013-2018, by ethnicity
  • Basic Statistic Reach of SVOD in U.S. households 2018-2019, by ethnicity
  • Basic Statistic Favorite film genres in the U.S. 2018, by ethnicity
  • Premium Statistic Preferred TV show types in the U.S. 2018, by ethnicity

African American media

9
  • Premium Statistic U.S. TV - largest African-American markets 2017
  • Premium Statistic U.S. TV - African-American markets by share of households 2018
  • Premium Statistic Favorite TV network among African Americans in the U.S. 2018
  • Premium Statistic Most watched primetime broadcast TV programs among African-Americans in the U.S. 2021
  • Premium Statistic Leading music genres among Black people in the U.S. 2018
  • Premium Statistic African American weekly radio listeners in the U.S. 2018
  • Premium Statistic Radio reach among African Americans in the U.S. in 2021, by age and gender
  • Premium Statistic Time African Americans spent listening to the radio 2018, by age and gender
  • Premium Statistic African American daily newspaper circulation in the U.S. 2014-2022

Hispanic media

11
  • Premium Statistic Largest Hispanic TV markets in the U.S. 2017
  • Premium Statistic Most watched primetime broadcast TV programs among Hispanics in the U.S. 2021
  • Premium Statistic Spanish-language TV consumption among Latinx viewers in the U.S. 2023
  • Premium Statistic Share of Spanish-language TV content viewed by Hispanics in the U.S. 2013-2018
  • Premium Statistic Share of streaming in TV viewing among Latinx TV viewers in the U.S. 2019
  • Premium Statistic Streamed content viewing time share in the U.S. 2021, by ethnicity
  • Basic Statistic Latinx content viewers streaming to selected devices weekly in the U.S. 2019
  • Premium Statistic Hispanic weekly radio listeners in the U.S. 2018
  • Premium Statistic Radio reach among Hispanics in the U.S. 2021, by age and gender
  • Premium Statistic Time Hispanics spend listening to the radio 2018, by age and gender
  • Premium Statistic Hispanic radio listening in the U.S. 2018, by location

Asian media

5
  • Premium Statistic Largest Asian TV markets in the U.S. 2017
  • Premium Statistic Video consumption among Asian Americans in the U.S. 2019, by device
  • Premium Statistic Time spent by Asian Americans streaming Netflix and YouTube in the U.S. 2018
  • Premium Statistic Time spent by Asian Americans streaming vs. watching TV in the U.S. 2024
  • Basic Statistic Asian Americans using selected services to watch in-language TV in the U.S. 2019
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FURTHER REPORTS

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