Back-to-school market

Statistics report on the back-to-school market in the U.S.

Back-to-school market

This report provides statistical information about the back-to-school market in the United States. The back-to-school industry faces interesting obstacles as consumers become ever savvier at scoping out the best deal. The report begins with an overview of the market, followed by chapters on average spending and back-to-school shopping behaviors. The last chapter focuses on the impact of inflation on the shopping season.

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Table of contents

Overview

6
  • Premium Statistic School enrollment in public and private schools U.S. 1965-2031
  • Premium Statistic Enrollment in public elementary and secondary schools U.S. 2022, by state
  • Premium Statistic Leading consumer spending events by expected average spend in the U.S. 2023
  • Premium Statistic Combined back-to-school and back-to-college spending in the U.S. 2007-2024
  • Premium Statistic Back-to-school spending in the U.S. 2006-2024
  • Premium Statistic Estimated total U.S. back to school expenditure by category 2024

Average spending

5
  • Basic Statistic Back-to-school shopping expenditure expectations of U.S. households 2024
  • Premium Statistic Average back-to-school spending per household in the U.S. 2024
  • Premium Statistic United States: expected back-to-school spending of parents per child 2013-2024
  • Basic Statistic Expected spending by U.S. parents on back-to-school items by category 2024
  • Premium Statistic Breakdown of U.S. back-to-school expenditure by category 2024

Consumer behavior

9
  • Premium Statistic United States: share of shoppers buying school supplies 2024, by category
  • Basic Statistic Back-to-school spending influenced by children in the U.S 2024
  • Premium Statistic Usage of social media to assist U.S. back-to-school shopping 2011-2024
  • Premium Statistic U.S. parents who do not mind giving their kids pre-owned items for school 2024
  • Premium Statistic U.S. parents who do not mind giving their kids pre-owned school items 2024, by income
  • Premium Statistic U.S. parents buying their kids pre-owned school items when available 2024, by income
  • Premium Statistic Items back-to-school/college shoppers bought for use in school in the U.S. 2023
  • Premium Statistic U.S.: ways parents use social media for back-to-school shopping 2023, by generation
  • Basic Statistic Number of students back-to-school consumers are shopping for in the U.S. 2023

Shopping time period and locations

6
  • Basic Statistic U.S. consumers who plan to do their back-to-school shopping sooner or later 2024
  • Premium Statistic Share of U.S. consumers that started their back-to-class shopping by July 2019-2024
  • Premium Statistic Planned time to shop for back-to-school supplies in the U.S. 2023
  • Premium Statistic Back-to-school shopping in the U.S.: anticipated shopping locations 2024
  • Premium Statistic Leading stores parents will likely visit for back to school shopping in the U.S. 2024
  • Premium Statistic How consumers decide where to shop for school supplies in the U.S. 2023

Impact of inflation

3
  • Premium Statistic Impact of inflation on back-to-school shopping among consumers in the U.S. 2024
  • Premium Statistic Impact of inflation on brand/product choice among U.S. back-to-school shoppers 2023
  • Premium Statistic Impact of the state of the economy on back-to-school shopping in the U.S. 2022-2024
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FURTHER REPORTS

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