Social media usage in the United Kingdom (UK)

Statistics report on social media usage and social networking in the United Kingdom

Social media usage in the United Kingdom (UK)

This report presents a selected range of statistics and data about social media usage and social networks in the United Kingdom. It includes data on social media reach in the UK, user demographics, and user behavior. There are also chapters dedicated to some of the most popular social media platforms; Facebook, Instagram, and TikTok.

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Table of contents

Overview

6
  • Premium Statistic Active social media users in the United Kingdom (UK) 2024
  • Premium Statistic UK: social media penetration 2019-2028
  • Basic Statistic Leading social networks in the United Kingdom (UK) 2023, by reach
  • Premium Statistic Leading social networks in the UK 2024, by market share
  • Premium Statistic UK: favorite social networks Q3 2023
  • Premium Statistic Leading social networks used for news in the UK 2024

Demographics

5
  • Basic Statistic UK: social media users 2024, by gender
  • Basic Statistic UK: social media users 2024, by age group
  • Basic Statistic UK: social media users 2024, by generation
  • Basic Statistic UK: social media users 2024, by education
  • Basic Statistic UK: social media users 2024, by household income

Usage

6
  • Premium Forecast Most common social media activities in the UK 2024
  • Premium Forecast Social network usage by brand in the UK 2024
  • Premium Forecast Most used websites and online services by type in the UK 2024
  • Premium Forecast Most used smartphone apps by type in the UK 2023
  • Premium Statistic Most used news sources in the UK 2018-2024
  • Premium Statistic UK monthly time spent on select social apps 2023

Facebook

7
  • Premium Statistic Meta audiences in the United Kingdom 2024, by age and gender
  • Premium Statistic UK: number of Facebook users 2018-2028
  • Premium Statistic UK: Facebook usage penetration 2018-2027
  • Premium Statistic UK: Facebook audience 2024, by gender
  • Premium Statistic UK: Facebook users 2024, by age and gender
  • Premium Statistic UK: teenage Facebook users 2023, by gender
  • Premium Statistic Facebook: share of social network website visits in the UK 2023

TikTok

5
  • Premium Statistic UK hours spent on TikTok per month 2024, by age
  • Premium Statistic TikTok: distribution of UK audiences 2024, by gender
  • Basic Statistic UK most popular TikTok videos 2023, by views
  • Basic Statistic Leading new TikTok creators in the UK 2023, by number of followers
  • Basic Statistic Leading activists on TikTok in the UK 2023, by number of followers

Instagram

5
  • Premium Forecast Instagram users in the United Kingdom 2019-2028
  • Premium Statistic UK: monthly Instagram users 2018-2024
  • Premium Statistic UK: Instagram users 2024, by age group
  • Basic Statistic UK: Instagram audience 2024, by gender
  • Premium Statistic Things UK consumers would do for an Instagram-worthy photo of festive drinks 2024

Other major social media platforms

11
  • Basic Statistic UK: number of Snapchat users 2024
  • Basic Statistic UK: Snapchat audience reach 2024
  • Basic Statistic Snapchat: distribution of audiences in the UK 2024, by gender
  • Premium Forecast Number of LinkedIn users in the United Kingdom 2019-2028
  • Premium Statistic UK: LinkedIn users 2024, by gender
  • Premium Statistic UK: LinkedIn users 2024, by age group
  • Premium Forecast Twitter users in the United Kingdom 2019-2028
  • Basic Statistic X/Twitter: share of social network website visits in the UK 2016-2024
  • Premium Forecast Pinterest users in the United Kingdom 2019-2028
  • Basic Statistic Pinterest: distribution of audiences in the UK 2024, by gender
  • Premium Statistic Pinterest: share of social network visits in the (UK) 2015-2023

Social media brand profiles

9
  • Basic Statistic Most well-known social networks in the UK 2024
  • Premium Forecast Facebook brand profile in the UK 2024
  • Premium Forecast Instagram brand profile in the UK 2024
  • Premium Forecast TikTok brand profile in the UK 2024
  • Premium Forecast X (Twitter) brand profile in the UK 2024
  • Premium Forecast LinkedIn brand profile in the UK 2024
  • Premium Forecast Pinterest brand profile in the UK 2024
  • Premium Forecast Reddit brand profile in the UK 2024
  • Premium Forecast Snapchat brand profile in the UK 2024

Social media influencers

5
  • Premium Forecast Influencer / content creators follower in the UK in 2023
  • Premium Statistic Popularity of influencers in the UK 2023
  • Premium Forecast Influencer / content creators followed by type in the UK in 2023
  • Premium Statistic Influencer categories most followed in the UK 2023
  • Premium Statistic Platforms consumers used to follow influencers in the UK 2023

User attitudes

7
  • Basic Statistic UK: reactions to seeing AI generated content on social media 2024
  • Basic Statistic UK: digitally-altered and AI generated content and online misinformation 2024
  • Basic Statistic UK adults on using content controls on online platforms 2023
  • Basic Statistic UK adults on complexities of content control 2023
  • Premium Statistic UK girls and women on negative online encounters 2013-2023
  • Basic Statistic UK girls and women on impact of being online 2023
  • Premium Statistic UK girls on upsetting online experiences 2016-2023
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