Social media usage in the United Kingdom (UK)

Statistics report on social media usage and social networking in the United Kingdom

Social media usage in the United Kingdom (UK)

This report presents a selected range of statistics and data about social media usage and social networks in the United Kingdom. It includes data on social media reach in the UK, user demographics, and user behavior. There are also chapters dedicated to some of the most popular social media platforms; Facebook, Instagram, TikTok, and Twitter.

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Table of contents

Overview

4
  • Premium Statistic Active social media users in the United Kingdom (UK) 2024
  • Premium Statistic UK: social media penetration 2019-2028
  • Basic Statistic Leading social networks in the United Kingdom (UK) 2023, by reach
  • Premium Statistic Leading social networks in the UK 2024, by market share

Benchmarks

4
  • Premium Forecast Most used social media platforms by type in the UK 2023
  • Premium Statistic UK: favorite social networks Q3 2023
  • Premium Statistic UK daily engagement on selected social media apps 2019-2024
  • Premium Statistic Leading social networks used for news in the UK 2023

Demographics

5
  • Premium Statistic UK: social media users 2023, by gender
  • Premium Statistic UK: social media users 2023, by age group
  • Premium Statistic UK: social media users 2023, by generation
  • Premium Statistic UK: social media users 2023, by education
  • Basic Statistic UK: social media users 2024, by household income

Spotlight: Gen Z on social media

7
  • Premium Statistic UK: most used online social media and apps for children and teens 2023
  • Premium Statistic UK: teen Facebook, Messenger, and Instagram users 2023
  • Premium Statistic Daily social media usage among Gen Z users in the UK 2022, by platform
  • Premium Statistic Social media usage among Gen Z users in the UK 2022, by frequency
  • Premium Statistic Social media usage among Gen Z users in the UK 2022, by time spent
  • Premium Statistic Social media usage among Gen Z users in the UK 2022, by reason
  • Premium Statistic Most popular daily digital and media activities for Gen Z users in the UK in 2022

Usage

9
  • Premium Forecast Most common social media activities in the UK 2024
  • Premium Forecast Social network usage by frequency in the UK 2023
  • Premium Forecast Social network usage by brand in the UK 2024
  • Premium Forecast Most used websites and online services by type in the UK 2024
  • Premium Forecast Most used smartphone apps by type in the UK 2023
  • Premium Statistic News source use in the United Kingdom (UK) 2022
  • Premium Statistic Most used news sources in the UK 2018-2024
  • Premium Statistic UK monthly time spent on select social apps 2023
  • Premium Statistic UK yearly growth in monthly time spent using social media apps on Android 2022

Facebook

7
  • Premium Statistic Meta audiences in the United Kingdom 2024, by age and gender
  • Premium Statistic UK: number of Facebook users 2018-2028
  • Premium Statistic UK: Facebook usage penetration 2018-2027
  • Premium Statistic UK: Facebook audience 2024, by gender
  • Premium Statistic UK: Facebook users 2024, by age and gender
  • Premium Statistic UK: teenage Facebook users 2023, by gender
  • Premium Statistic Facebook: share of social network website visits in the UK 2023

TikTok

6
  • Premium Statistic Number of TikTok users in the UK forecast 2020-2024
  • Premium Statistic TikTok MAU in the UK 2020-2022
  • Premium Statistic Time spent on TikTok in the UK forecast 2019-2024
  • Basic Statistic UK most popular TikTok videos 2023, by views
  • Basic Statistic Leading new TikTok creators in the UK 2023, by number of followers
  • Basic Statistic Leading activists on TikTok in the UK 2023, by number of followers

Instagram

5
  • Premium Forecast Instagram users in the United Kingdom 2019-2028
  • Premium Statistic UK: monthly Instagram users 2018-2024
  • Premium Statistic UK: Instagram users 2024, by age group
  • Basic Statistic UK: Instagram audience 2024, by gender
  • Premium Statistic UK: teenage Instagram users 2023, by gender

Other major social media platforms

11
  • Basic Statistic UK: number of Snapchat users 2024
  • Basic Statistic UK: Snapchat audience reach 2024
  • Basic Statistic Snapchat: distribution of audiences in the UK 2024, by gender
  • Premium Forecast Number of LinkedIn users in the United Kingdom 2019-2028
  • Premium Statistic UK: LinkedIn users 2024, by gender
  • Premium Statistic UK: LinkedIn users 2024, by age group
  • Premium Forecast Twitter users in the United Kingdom 2019-2028
  • Basic Statistic X/Twitter: share of social network website visits in the UK 2016-2024
  • Premium Forecast Pinterest users in the United Kingdom 2019-2028
  • Basic Statistic Pinterest: distribution of audiences in the UK 2024, by gender
  • Premium Statistic Pinterest: share of social network visits in the (UK) 2015-2023

Social media brand profiles

9
  • Basic Statistic Most well-known social networks in the UK 2023
  • Premium Forecast Facebook brand profile in the UK 2024
  • Premium Forecast Instagram brand profile in the UK 2024
  • Premium Forecast TikTok brand profile in the UK 2023
  • Premium Forecast Twitter brand profile in the UK 2023
  • Premium Forecast LinkedIn brand profile in the UK 2023
  • Premium Forecast Pinterest brand profile in the UK 2023
  • Premium Forecast Reddit brand profile in the UK 2023
  • Premium Forecast Snapchat brand profile in the UK 2023

Marketing

5
  • Premium Forecast Digital Market Outlook: social media advertising spending in European countries 2024
  • Premium Statistic Leading B2C marketing channels in the UK 2022
  • Premium Statistic Share of social in marketing budgets in the UK 2023
  • Basic Statistic Likeliness of paying attention to social media ads in Great Britain 2022
  • Premium Statistic Contribution of social media marketing to companies' performance in the UK 2022
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