Generational grocery shopping behavior in the U.S.

Statistics report on U.S. generations' grocery shopping behavior

Generational grocery shopping behavior in the U.S.

This report provides statistical information about the grocery shopping behavior of Baby Boomers, Generation X, Millennials, and Generation Z in the United States.

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Table of contents

Overview

7
  • Premium Statistic U.S. population by generation 2023
  • Premium Statistic Grocery store sales in the U.S. 1992-2023
  • Premium Statistic U.S. annual household expenditures 2023, by generation
  • Premium Statistic Grocery shopping: U.S. consumers' expenditure per week 2006-2024
  • Premium Statistic Grocery shopping: U.S. consumers' weekly trips per household 2006-2023
  • Basic Statistic Main channels to buy products for consumers the U.S. 2022, by generation
  • Basic Statistic Private label dollar share by generation in the U.S. 2022

Store selection

9
  • Premium Statistic Grocery channel used by consumers in the United States 2023, by generation
  • Premium Statistic Millennials' favorite grocery stores in the U.S. as of Q4 2023
  • Premium Statistic Generation X's favorite grocery stores in the U.S. as of Q4 2023
  • Basic Statistic Baby boomers' favorite grocery stores in the U.S. as of Q4 2023
  • Premium Statistic Locations consumers purchase groceries by age U.S. 2023
  • Premium Statistic Locations consumers prefer purchasing groceries by age U.S. 2023
  • Premium Statistic Shopping channel preference among U.S. millennials & Gen Z for groceries 2023
  • Premium Statistic Gen Z frequently grocery shopping at selected grocery stores in the U.S. 2024
  • Premium Statistic Gen Z food shopping in the U.S. 2023, by channel

Grocery shopping

7
  • Premium Statistic Attitudes of consumers towards grocery shopping in the U.S. by age 2023
  • Premium Statistic Enjoyment of grocery shopping in the U.S. by generation 2023
  • Premium Statistic Grocery shopping responsibility share in the United States by generation 2023
  • Premium Statistic U.S. shoppers likely to purchase groceries after reading a review 2022, by generation
  • Premium Statistic Grocery store shoppers interested in ratings & reviews U.S. 2022, by generation
  • Premium Statistic Share of discount stores shoppers in the U.S. by generation 2023
  • Premium Statistic Frequency of grocery shopping by age in the United States in 2023

Expenditure

4
  • Premium Statistic Average household food expenditure in the U.S. by generation 2022
  • Premium Statistic Average household food at home expenditure in the U.S. by generation 2022
  • Premium Statistic Average U.S. food at home household expenditure 2023
  • Premium Statistic Share of at-home food spending of households in the U.S. by generation 2022

Inflation

9
  • Premium Statistic Food affordability by age in the U.S. in 2023
  • Premium Statistic Change in grocery spending among consumers in the United States by age 2024
  • Premium Statistic Consumer nonessential grocery spending cut backs U.S. 2023, by generation
  • Premium Statistic Grocery spending change in the U.S. by generation 2022
  • Premium Statistic Impact of inflation on food and drink habits in the U.S. 2022, by generation
  • Premium Statistic Frequency U.S. consumers buy less groceries to save money 2022, by generation
  • Premium Statistic Generic product purchase to save on groceries in the U.S. 2022, by generation
  • Basic Statistic Grocery items Gen Z are purchasing less often due to rising prices U.S. 2024
  • Premium Statistic Steps consumers will take to combat shrinkflation by age group in the U.S. 2024

Sustainable and organic food shopping

7
  • Premium Statistic U.S.: Generational share of the overall & sustainable food & drinks market in 2022
  • Premium Statistic U.S.: Generational share of the sustainable food & drinks market in 2022 and 2027
  • Premium Statistic Importance of food sustainability for adults in the U.S. 2022, by generation
  • Premium Statistic Share of U.S. consumers who prefer buying locally-grown brands 2022, by generation
  • Premium Statistic Gen Z: organic food purchase frequency in the U.S. 2022
  • Premium Statistic Gen Z: effect of GMOs on food buying decisions in the U.S. 2022
  • Premium Statistic Concern about the environmental impact of food U.S. 2023, by generation

Online grocery shopping

7
  • Premium Statistic Share of monthly online grocery shoppers in the U.S. 2023, by generation
  • Premium Statistic Share of weekly online grocery buyers U.S. 2023, by generation
  • Premium Statistic Share of online grocery buyers in the U.S. 2023, by generational cohort
  • Premium Statistic Main reasons Gen Z buy groceries online in the U.S. 2023
  • Premium Statistic Main reasons Millennials buy groceries online in the U.S. 2023
  • Premium Statistic Main reasons Gen X buy groceries online in the U.S. 2023
  • Premium Statistic Main reasons Boomers buy groceries online in the U.S. 2023
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