TikTok in the United States

Statistics report about TikTok in the United States

TikTok in the United States

This report presents information on the mobile video app TikTok in the United States. It provides benchmark comparisons regarding user metrics and user engagement in the U.S. market and the app's relevance in the current social media environment. The report presents opinions of U.S. users and content creators regarding TikTok's possible ban in the United States.

Table of contents

Overview

5
  • Basic Statistic TikTok global quarterly downloads 2018-2024
  • Basic Statistic TikTok penetration in selected countries and territories 2025
  • Premium Statistic Global TikTok iOS downloads Q4 2023, by country
  • Premium Statistic TikTok iOS revenue in leading markets Q4 2024
  • Premium Statistic U.S. users who created video content for the internet 2024, by age

Benchmark

6
  • Premium Statistic U.S. social media users 2024, by platform
  • Basic Statistic Most popular free services used to watch online videos in the U.S. 2024, by age group
  • Premium Statistic U.S. users minutes spent on mobile social media apps 2023-2024
  • Premium Statistic Social commerce user purchase share in the United States by platform 2022-2024
  • Premium Statistic Top social sites for product discovery and research in the U.S. 2024
  • Basic Statistic Leading social media platforms used by Gen Alpha in the United States 2024

Usage and demographics

7
  • Premium Statistic TikTok U.S. monthly active users 2020-2023
  • Basic Statistic U.S. TikTok usage experience Q4 2024
  • Premium Statistic TikTok usage frequency in the U.S. 2024, by age group
  • Basic Statistic Share of U.S. consumers using TikTok as a search engine 2024
  • Basic Statistic Share of U.S. consumers using TikTok as a search engine 2024, by generation
  • Basic Statistic U.S. TikTok users selling items or services through TikTok 2024
  • Premium Statistic Frequency of use of TikTok Shop in the United States 2024, by generation

Creators and content

8
  • Basic Statistic U.S. TikTok content creator professional status 2024, by age
  • Basic Statistic Highly followed TikTok account categories in the U.S. 2024
  • Basic Statistic Highly followed TikTok accounts in the U.S. 2024, by post type
  • Basic Statistic Organizations and celebrities TikTok accounts followed by U.S. adults 2024, by type
  • Basic Statistic U.S. TikTok selected account categories follower distribution 2024
  • Basic Statistic U.S. TikTok categories of the most followed accounts among users 2024
  • Basic Statistic U.S. TikTok accounts posting selected content types 2024, by follower count
  • Premium Statistic Average commission rate for TikTok Shop influencers in the U.S. 2024, by category

TikTok monetization and revenues

5
  • Basic Statistic Key revenue figures of ByteDance H1 2024
  • Premium Statistic Highest-earning apps owned by ByteDance 2025
  • Basic Statistic All-time consumer spending on TikTok 2024, by market
  • Premium Statistic Top-selling products on TikTok Shop in the U.S. 2024, by GMV share
  • Premium Statistic Most effective Super Bowl LVIII brands on TikTok in the U.S. 2024

TikTok ban opinions

5
  • Basic Statistic U.S. opinion on new laws that would ban TikTok 2024
  • Basic Statistic TikTok security concerns among U.S. citizens 2023-2024, by platform use
  • Basic Statistic TikTok ban support among U.S. adults 2024, by party ID
  • Premium Statistic U.S. influencers on next major video platform if TikTok is sold or banned 2024
  • Basic Statistic U.S. TikTok content creator alternative in case of platform ban 2024
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