Data usage in marketing and advertising in the U.S.

Statistics report on data usage in marketing and advertising in the United States

Data usage in marketing and advertising in the U.S.

This report has been compiled to provide statistical information about data usage in marketing and advertising in the United States.

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Table of contents

Overview

6
  • Premium Statistic B2B marketing data spending in the U.S. from 2021 to 2025 (in billion U.S. dollars)
  • Premium Statistic Identity solutions spending in the U.S. 2018-2022
  • Premium Statistic Leading marketing concerns worldwide 2023
  • Premium Statistic Leading consumer trends according to marketers worldwide 2024
  • Premium Statistic New B2B marketing tactics to be used in the U.S. 2023
  • Premium Statistic Data types used by marketers for transactions with media sellers in the U.S. 2023

Artificial intelligence (AI)

9
  • Premium Statistic AI in marketing revenue worldwide 2020-2028
  • Premium Statistic Popularity of generative AI in marketing in the U.S. 2023
  • Premium Statistic Leading generative AI tools used for marketing purposes in the U.S. 2023
  • Premium Statistic Leading marketing purposes of generative AI in the U.S. 2023
  • Premium Statistic Top marketing benefits of AI usage in U.S. companies 2023
  • Premium Statistic Top marketing challenges of AI and ML usage in U.S. companies 2022
  • Premium Statistic Leading ways consumers approved of a brand using AI in the U.S. 2023
  • Premium Statistic Consumer trust levels towards AI-generated influencer content in the U.S. 2023
  • Premium Statistic Level of comfort with AI-targeted advertising in the U.S. 2023

Third-party cookies

9
  • Premium Statistic Reliance on third-party cookies among advertisers worldwide 2024
  • Premium Statistic Share of businesses ready for cookie deprecation worldwide 2024
  • Premium Statistic Concern regarding the impact of cookie deprecation on business worldwide 2023
  • Premium Statistic Issues cookie replacement solutions are supposed to solve worldwide 2024
  • Premium Statistic Anticipated impact of cookie deprecation on business revenue worldwide 2023
  • Premium Statistic Platforms profiting from cookie deprecation worldwide 2024
  • Premium Statistic Leading solutions to replace 3rd-party cookies worldwide 2024
  • Premium Statistic Confidence to reach audiences without cookies among marketers worldwide 2023
  • Premium Statistic Media most negatively impacted by cookie deprecation in the U.S. 2022

Customer data platforms (CDPs)

6
  • Premium Statistic CDP industry revenue worldwide 2020-2024
  • Premium Statistic Number of CDP companies in the U.S. 2022-2024
  • Premium Statistic Funding of the CDP industry worldwide 2022, by market
  • Premium Statistic Technologies marketing professionals were planning to adopt or retire worldwide 2023
  • Premium Statistic Ways in which CDPs are used by marketers worldwide 2022
  • Premium Statistic Benefits of CDPs in the U.S. 2023

Data protection & breaches

8
  • Premium Statistic Privacy law preparedness level among firms in the U.S. 2023
  • Premium Statistic CCPA compliance progress among U.S. companies Q1 2022- Q4 2023
  • Basic Statistic Data privacy issues concern among U.S. and UK companies 2023
  • Basic Statistic Challenges to adapt privacy compliance changes for companies in the U.S. 2023
  • Basic Statistic Number of data compromises and individuals impacted in the U.S. Q1 2021- Q1 2024
  • Basic Statistic Data privacy and security law enforcement cases in the U.S. 2023-2024 YTD
  • Premium Statistic COPPA fines imposed against companies in the United States 2018-2023
  • Premium Statistic Average cost per data breach in the United States 2006-2024

Customer perception

9
  • Premium Statistic Online consumers' attitudes toward ad and marketing personalization in the U.S. 2022
  • Premium Statistic Factors for consumers in the U.S. to gain trust in companies 2023
  • Premium Statistic Leading ways brands' actions with data can improve consumer trust in the U.S. 2022
  • Premium Statistic Types of data users are willing to share with advertisers in the U.S 2022
  • Premium Statistic Users' willingness to share their data with third-parties in the U.S 2022
  • Premium Statistic Attitudes to ad data ethics in the UK & the U.S. 2022
  • Premium Statistic Preference for personalization vs. privacy in CX in the U.S. 2022, by ethnicity
  • Premium Statistic Share of onliners willing to give data for a customized experience in the U.S. 2022
  • Premium Statistic U.S. consumers concerns on government and companies tracking user information 2023
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