Millennials in the U.S.: media & marketing

Statistics report on media consumption among and marketing to U.S. Millennials

Millennials in the U.S.: media & marketing

This report has been compiled to provide statistical information about media use among U.S. Millennials and marketing to that population group.

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Table of contents

General

6
  • Premium Statistic Time spent with media in the U.S. 2020, by age group
  • Premium Statistic Most common media activities in the U.S. 2018, by age
  • Premium Statistic Favorite media activities in the U.S. in 2018, by age group
  • Premium Statistic Media use among LGBTQ consumers in the U.S. 2018, by generation
  • Premium Statistic U.S. Millennials: consumer devices penetration by ethnicity 2018
  • Premium Statistic Smart speaker user number among Millennials in the United States 2017-2018

TV and video

10
  • Premium Statistic TV reach in the U.S. Q1 2019, by age
  • Premium Statistic Weekly viewing of traditional TV in the U.S. 2018, by age group
  • Premium Statistic U.S. weekly time spent on online video 2018, by age
  • Premium Statistic U.S. weekly time spent on smartphone video 2018, by age group
  • Premium Statistic U.S. TV consumption: daily viewing time 2009-2023, by age group
  • Premium Statistic Millennials watching 3+ hours of TV and video daily in the U.S. 2018, by method
  • Premium Statistic Video genres viewed in the last month among Millennials in the U.S. 2018, by device
  • Basic Statistic Digital engagement of U.S. adults with TV shows 2018
  • Premium Statistic Co-viewing video content among Millennial viewers in the U.S. 2018, by platform
  • Premium Statistic Must-keep TV and video sources among 16-34 year olds U.S. 2019

Film

5
  • Premium Statistic Number of movies seen in a theater in the U.S 2017-2021, by age group
  • Premium Statistic U.S. frequent moviegoers 2017-2019, by age group
  • Premium Statistic Frequency of going to the movies in the U.S. 2022, by age group
  • Premium Statistic Movie review readers U.S. 2018, by age group
  • Basic Statistic Favorite film genres in the U.S. 2018, by age group

Radio & audio

11
  • Premium Statistic Online radio reach in the U.S. 2021, by age group
  • Premium Statistic Radio reach in the U.S. in 2024, by age and gender
  • Premium Statistic Leading radio formats of U.S. Millennials 2018
  • Premium Statistic Radio listeners number in the U.S. in 2018, by demographic group
  • Premium Statistic Consumers listening to the radio on a weekly basis U.S. 2020, by age group
  • Premium Statistic Spotify users in the U.S. 2018, by age
  • Premium Statistic Share of people who listen to podcasts monthly in the U.S. 2020-2024, by age group
  • Premium Statistic Consumers listening to podcasts on a weekly basis U.S. 2020, by age group
  • Premium Statistic Consumers streaming or downloading music on a weekly basis U.S. 2020, by age group
  • Premium Statistic CD buyers in the U.S. 2018-2019, by age group
  • Premium Statistic Vinyl record buyers in the U.S. 2018-2019, by age group

Print

7
  • Premium Statistic Print book readers in the U.S. 2021, by age group
  • Basic Statistic Book readers in the U.S. 2019-2021, by age group
  • Premium Statistic Number of print magazines read in the U.S. 2020, by ethnicity
  • Premium Statistic Frequency of reading print newspapers by U.S. consumers 2017, by age group
  • Premium Statistic Millennials poetry reading rate in the U.S. 2012-2017
  • Premium Statistic Frequency of reading comics in the U.S. 2018, by age group
  • Basic Statistic Consumers who use a Bible in the U.S. 2018, by age

News

8
  • Premium Statistic Young adults' primary news sources in the U.S. 2017
  • Basic Statistic News consumption frequency among millennials in the U.S. 2022, by source
  • Basic Statistic Most popular news platforms in the U.S. 2022, by age group
  • Premium Statistic Most used network for television news in the U.S.as of May 2018, by age
  • Basic Statistic Frequency of cable news consumption in the U.S. 2022, by age group
  • Premium Statistic Share of Millennial radio audience listening to news/talk radio in U.S. 2014-2018
  • Premium Statistic Interactions with local journalists in the U.S. 2018, by age group
  • Premium Statistic U.S. voters concerned about fake news influence on elections 2018, by age group

Gaming

4
  • Premium Statistic Global gamer share worldwide in 2017, by age and gender
  • Basic Statistic U.S. video gaming audiences 2023, by generation
  • Basic Statistic U.S. daily time spent playing games and leisure computer use 2019-2023, by age
  • Premium Statistic Share of U.S. eSports fans 2022, by age

Subscription services

9
  • Premium Statistic Streaming subscribers in the U.S. 2019, by service and generation
  • Premium Statistic Netflix subscriptions in the U.S. 2021, by age group
  • Premium Statistic Netflix subscribers among VoD users in the U.S. 2018, by age
  • Premium Statistic Amazon Prime Video subscribers among VoD users in the U.S. 2018, by age
  • Premium Statistic HBO Now/HBO Go subscriptions in the U.S. 2020, by age group
  • Premium Statistic Hulu subscriptions in the U.S. 2021, by age group
  • Premium Statistic Share of households streaming SVOD daily in the U.S. 2021, by age group
  • Basic Statistic Streamers subscribed to as service due to a specific show U.S. 2019, by age group
  • Premium Statistic Important features of music streaming services among Millennials in the U.S. 2018

Marketing & advertising

7
  • Premium Statistic Opinions on online advertising relevance in the U.S. 2019-2023
  • Premium Statistic Share of U.S. adults paying attention to commercials in 2019, by age
  • Premium Statistic U.S. internet users negative attitude towards ads on websites 2018, by age group
  • Premium Statistic U.S. internet users negative attitude towards ads in online videos 2018, by age group
  • Premium Statistic Opinions of consumers about social media influencers in 2018, by age
  • Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by age group
  • Premium Statistic U.S. retailers marketing spend plans 2018, by generation

Social media

7
  • Basic Statistic Facebook usage reach in the United States 2021, by age group
  • Basic Statistic Instagram usage reach in the United States 2021, by age group
  • Basic Statistic X/Twitter: usage reach in the United States 2023, by age group
  • Basic Statistic Pinterest usage reach in the United States 2021, by age group
  • Premium Statistic U.S. Facebook Messenger users 2024, by age group
  • Premium Statistic U.S. Instagram users 2024, by age group
  • Premium Statistic Twitter: distribution of U.S. users 2018, by age

Recreation and entertainment

6
  • Basic Statistic Travel planning methods of Millennials in the U.S. as of July 2018
  • Premium Statistic Websites visited on a regular basis for travel information by Millennials U.S. 2018
  • Premium Statistic Information sources used by Millennials when searching for vacation ideas U.S. 2018
  • Premium Statistic Most popular ways to engage with sports content in the U.S. 2022, by sport
  • Premium Statistic Summer Olympics viewership intent in the U.S. 2021, by age
  • Premium Statistic Film festival attendance among LGBTQ consumers in the U.S. 2018, by generation

Popular culture

10
  • Premium Statistic Favorite Star Wars movie in the U.S. 2019, by age
  • Premium Statistic Favorite James Bond films in the U.S. 2019, by generation
  • Premium Statistic Adults who have never seen a James Bond film U.S. 2019, by generation
  • Premium Statistic Favorite all-time TV shows among Millennials in the U.S. 2018
  • Premium Statistic Contemporary TV shows with the highest ratings among Millennials in the U.S. 2018
  • Basic Statistic Enjoyment of Game of Thrones TV series in the U.S. 2019, by generation
  • Basic Statistic Familiarity with A Song of Fire and Ice book series in the U.S. 2019, by generation
  • Premium Statistic Fans of Marvel Comics in the U.S. 2019, by age group
  • Premium Statistic Appreciation of Nirvana in the U.S. 2019, by generation
  • Premium Statistic Favorite Nirvana songs in the U.S. 2019, by generation
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FURTHER REPORTS

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