Halloween in the U.S.

Statistics report on Halloween in the United States

Halloween in the U.S.

This report presents a range of statistics and facts about Halloween in the United States. In order to provide an in-depth look at Halloween celebration plans and the overall U.S. market, the report is broken down into the following chapters: holiday overview, consumer spending, consumer behavior, Halloween product shopping, and finally a chapter on pumpkin production and consumption.

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Table of contents

Overview

3
  • Premium Statistic Holidays consumers in the United States plan to celebrate 2024, by event
  • Premium Statistic Consumers intending to buy something during the holidays in the U.S. 2024, by event
  • Premium Statistic How much consumers intend to spend while holiday shopping in the U.S. 2024, by event

Consumer spending

9
  • Premium Statistic Leading consumer spending events by expected average spend in the U.S. 2023
  • Basic Statistic Annual Halloween expenditure in the United States 2005-2024
  • Basic Statistic Annual Halloween expenditure in the U.S. 2024, by item
  • Premium Statistic Americans' planned spending on Halloween-related items 2005-2024
  • Premium Statistic Americans' planned spending on Halloween-related items by category 2024
  • Premium Statistic Expected spend among Gen Z for Halloween in the United States 2023
  • Premium Statistic Expected spend among millennials for Halloween in the United States 2023
  • Premium Statistic Expected spend among women for Halloween in the United States 2023
  • Premium Statistic Expected spend among men for Halloween in the United States 2023

Consumer behavior

11
  • Basic Statistic Participation in Halloween activities in the United States 2015-2024
  • Basic Statistic Plans for Halloween celebrations in the U.S. 2023-2024
  • Premium Statistic Expected change in Halloween spending among U.S. consumers 2024
  • Premium Statistic Impact of inflation and recession on Halloween spending in the U.S. 2024
  • Basic Statistic Areas of inspiration for Halloween in the U.S. 2024
  • Premium Statistic Where consumers start looking for Halloween inspiration in the U.S. 2024
  • Premium Statistic Stores in which U.S. consumers planned to make their Halloween purchases 2024
  • Premium Statistic Halloween shopping start in the United States 2024
  • Basic Statistic Leading reasons to shop for Halloween before October in the U.S. 2024
  • Premium Statistic Halloween shopping start in the United States in 2024, by age
  • Basic Statistic Opinions on when it is still too early to show Halloween items in the U.S. 2023

Halloween product shopping

7
  • Basic Statistic Timing of Halloween costume purchases among consumers in the United States 2024
  • Premium Statistic How much consumers in the United States typically spend per Halloween costume 2024
  • Premium Statistic Stores in which U.S. consumers planned to shop for Halloween costumes 2023
  • Premium Statistic Timing of Halloween candy purchases among consumers in the United States 2024
  • Premium Statistic Leading types of candy U.S. consumers plan to buy for Halloween 2024
  • Premium Statistic Leading groups consumers buy Halloween candy for in the United States 2024
  • Premium Statistic Why consumers buy Halloween decorations before October in the United States 2024

Pumpkin production & consumption

6
  • Basic Statistic Number of people who planned to carve a jack-o-lantern for Halloween U.S. 2017-2023
  • Premium Statistic Jack-o-lantern expenditure in the U.S. 2017-2023
  • Basic Statistic U.S. pumpkin prices during Halloween 2017-2023
  • Basic Statistic U.S. pumpkin production 2001-2023
  • Basic Statistic U.S. pumpkin production value 2001-2023
  • Basic Statistic U.S. per capita consumption of fresh pumpkins 2000-2022
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