Brand KPIs for airlines: Lufthansa in Germany

Statista Consumer Insights report

Brand KPIs for airlines: Lufthansa in Germany

This report is based on the performance of Lufthansa in Germany. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Lufthansa against the airlines industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

Table of contents

Selected insights on brand KPIs for airlines: Lufthansa in Germany

  • Lufthansa's branding resonates more with Gen X
  • Lufthansa generally appeals to women more than men
  • Among Lufthansa enthusiasts, 35% fall under the high-income category
  • Among Lufthansa fans, 22% state that they get excited about airlines
  • 88% of Lufthansa users display loyalty towards the brand

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