Social media in Germany

The rise of social media has been a rapid one. It has become so popular, in fact, that people have managed to make a career from their social media prescence. The chapter of this report covering influencers looks at those who have had success on platforms such as Instagram and TikTok and how they are influencing their followers. The report also looks at the number of users of various social media platforms in Germany as well as the emerging trend of social commerce.