Online search behaviors

Statistics report on online search behaviors

Online search behaviors

This statistics report provides an overview of key online search behaviors. The study highlights the internet’s most searched topics and keywords, examining how users access information and their trust and satisfaction levels with general online search tools. The report then explores emerging practices such as social search and AI-powered search, concluding with a breakdown of online search usage methods by age and generation.

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Table of contents

Overview

5
  • Basic Statistic Media usage in an online minute 2023
  • Premium Statistic Global most searched keywords on Google in 2024, by monthly search volume
  • Premium Statistic Most frequently asked questions on Google worldwide 2024
  • Basic Statistic Most frequent online search queries on Google globally 2024
  • Basic Statistic Leading Google search queries worldwide 2023

Online search by device

4
  • Basic Statistic Global market share of leading search engines 2015-2024
  • Basic Statistic Global market share of leading desktop search engines 2015-2024
  • Basic Statistic Global market share of leading mobile search engines 2015-2024
  • Premium Statistic Global market share of leading tablet search engines 2015-2024

Information access

7
  • Premium Statistic Online platforms consumers use to find information worldwide 2023
  • Basic Statistic Brazil: means to access online information Q3 2023
  • Basic Statistic China: means to access online information Q3 2023
  • Premium Statistic Means of accessing online information India Q3 2023
  • Basic Statistic U.S. means to access online information Q3 2023
  • Basic Statistic UK means to access online information Q3 2023
  • Premium Statistic Share of internet users who access online information Japan Q3 2023, by activity

Trust and satisfaction

8
  • Basic Statistic U.S. customer satisfaction with online portals and search engines 2000-2024
  • Basic Statistic U.S. online portals and search engines customer experience trends 2023-2024
  • Premium Statistic Most trusted sources of general news and information worldwide 2011-2023
  • Premium Statistic Perceived change in ease of identification of paid search results in the U.S. 2024
  • Premium Statistic U.S. adults trust on online search results generated by algorithm 2023
  • Premium Statistic U.S. adults trust on online search results generated by AI 2023
  • Premium Statistic Trust in product suggestions from general AI applications in the U.S. 2024
  • Premium Statistic Accuracy or bias of search engine results in the United Kingdom (UK) 2012-2023

Social search

6
  • Premium Statistic Leading social media usage reasons worldwide 2023
  • Premium Statistic Internet users using social media for brand research 2023, by country
  • Basic Statistic Most helpful platforms for information search according to U.S. consumers 2024
  • Basic Statistic U.S. adults preferred methods for online search 2024
  • Basic Statistic U.S. adults using social media for online search first 2024, by generation
  • Premium Statistic Main social media platforms for product research in Western Europe 2023

Product and shopping research

6
  • Premium Statistic Leading channels for product search worldwide 2024
  • Basic Statistic Channels used for discovering, researching, and purchasing products globally in 2024
  • Premium Statistic Online channels usage for product search worldwide 2023
  • Premium Statistic Trust in product research results in U.S. 2024, by platform
  • Premium Statistic Trust in product research results in UK 2024, by platform
  • Premium Statistic Trust in product research results in Germany 2024, by platform

AI-powered search

7
  • Basic Statistic U.S. adults using generative AI usage first for online search 2023-2027
  • Basic Statistic Share of U.S. teens and parents using selected AI tools 2024
  • Basic Statistic Usage frequency of generative AI tools among U.S. teens 2024
  • Premium Statistic U.S. usage and trust of AI-powered online search engines 2024
  • Premium Statistic U.S. reasons for AI-powered online search engines usage 2024
  • Premium Statistic U.S. factors for AI-powered online search engines trust 2024
  • Premium Statistic Use of AI tools to research purchases worldwide 2024, by age

Spotlight: generational differences

7
  • Premium Statistic U.S. platforms used for online shopping inspiration or research 2023, by age group
  • Premium Statistic Platforms used by internet users and Gen Z users for online search 2023
  • Basic Statistic U.S. most popular search topics among Gen Z on selected platforms 2024
  • Premium Statistic Gen Z's usage of search engines and social media for brand information globally 2023
  • Premium Statistic Gen Z: main online platforms for product research in the U.S. 2023
  • Premium Statistic Leading sources of info for product research among millennial shoppers worldwide 2023
  • Basic Statistic Leading sources of info for product research among Gen Z shoppers worldwide 2023
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FURTHER REPORTS

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