OOH advertising in China

This report presents the key figures about out-of-home (OOH) advertising in China. An overview of the Chinese advertising industry is followed by valuable insights into the digital and print segments, as well as the impact of OOH ads in various locations. Three chapters have been devoted to the most promising advertising environments: elevators, cinemas, city streets, and transportation. The report concludes with highlights from the leading OOH ad agencies in the country.