TikTok advertising & marketing in the United States

Statistics report on TikTok advertising and marketing in the United States

TikTok advertising & marketing in the United States

This report has been compiled to provide statistical information about TikTok's usage for marketing and advertising purposes in the United States.

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Table of contents

Global overview

5
  • Basic Statistic Most used social networks 2024, by number of users
  • Premium Statistic Estimated global ad revenue of ByteDance 2023, by platform
  • Premium Statistic Social media share in digital video ad revenue 2022-2027, by platform
  • Premium Statistic TikTok ad revenue worldwide 2020-2027
  • Premium Statistic TikTok/Douyin: brand value 2021-2024

U.S. overview

4
  • Premium Statistic Digital video advertising spending in the U.S. 2019-2023
  • Premium Statistic Digital video ad spend in the U.S. 2023, by type
  • Premium Statistic Social network ad spend in the U.S. 2021-2025
  • Premium Statistic TikTok net ad revenue in the U.S. 2021-2024

Marketer usage

7
  • Premium Statistic Leading social media platforms used by marketers worldwide 2024
  • Premium Statistic Top channels marketers planning to increase spend on in North America 2024
  • Premium Statistic Social media with highest ROAS in the U.S. & Canada 2023
  • Premium Statistic Leading platforms used by marketers for influencer marketing in the U.S. 2020-2025
  • Premium Statistic Leading U.S. TikTok brands by earned media value (EMV) 2024
  • Premium Statistic Marketers using Instagram Reels or TikTok for influencer marketing U.S. 2022-2025
  • Premium Statistic Share of marketers stopping working with influencers on TikTok in the U.S. 2024

Creators/influencers

4
  • Premium Statistic U.S. TikTok influencers 2023, by followers
  • Premium Statistic Top TikTok beauty influencers in the U.S. 2023, by engagement rate
  • Premium Statistic Share of influencers including email in bio in the U.S. 2024, by platform
  • Premium Statistic U.S. influencers on next major video platform if TikTok is sold or banned 2024

Consumer attitudes

6
  • Premium Forecast TikTok brand profile in the United States 2023
  • Premium Statistic Time spent with digital platforms vs. share of digital ad spend U.S. 2024
  • Premium Statistic U.S. TikTok ban approval 2023
  • Basic Statistic U.S. adults believing TikTok to be a threat to the country 2023
  • Basic Statistic U.S. citizens approval rate of TikTok being sold or banned 2023, by party ID
  • Basic Statistic U.S. TikTok content creator alternative in case of platform ban 2024
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